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Manufacturers · Industrial suppliers · B2B · Perth
Digital Marketing for Manufacturing & Industrial
Help the right buyers find your products.
Searches for industrial products are specific and lower in volume, but each enquiry can be worth a lot. We build technical product information, application pages and clear paths for trade enquiries, then use SEO and Google Ads to put them in front of the right buyers.
Manufacturing clients
Including ADP Store Fixtures and iZone
Google Premier Partner
2024, 2025 and 2026
Software engineers
Catalogues, portals and integrations
No lock-in contracts
Stay because it's working
The challenge
Why industrial marketing needs precision
Industrial buyers know what they need and search for it precisely. Broad, consumer-style marketing misses them.
Specific, low-volume searches
Buyers search by part, size, material or standard. Volumes are low, but each enquiry can be worth a lot, so ranking for the right few searches matters more than chasing traffic.
Technical buyers
Engineers and procurement teams want specifications, compatibility and lead times before they talk to sales. If your website can't answer those questions, they move on to a supplier whose site can.
Long sales cycles
Quotes, approvals and trials can take weeks. Marketing has to be judged on quote requests and orders over time, not just this month's clicks and form fills.
How we help
Marketing for specific, high-value searches
Lower search volumes, but every enquiry can be worth a lot.
01
Technical product pages
Specifications, dimensions and downloads presented clearly, so buyers can check a product fits before they call. Engineers often search by part, standard or specification, and detailed pages are how you get found for those searches.
02
Application and industry pages
Pages showing where and how your products are used, matching how engineers and buyers search. They show a buyer in mining, construction or agriculture that you understand their work.
03
Trade enquiry and quote forms
Quote forms that capture the details your sales team needs, such as part numbers, quantities and delivery location. Better information up front means faster, more accurate quotes.
04
Google Ads for B2B buyers
Precise keywords with consumer and DIY searches excluded, and quote requests tracked even when they close later. Budget goes to the searches that bring in real orders.
05
Online catalogues and stores
WooCommerce or Shopify catalogues for the products you sell online. Even if you don't sell online, a searchable catalogue helps buyers find the right part and request a quote.
06
Shopping ads for product ranges
Google Shopping campaigns run from a well-maintained product feed. Shopping ads show your product, image and price in the search results, which suits buyers who already know what they need.
Who we've worked with
Results for manufacturers and suppliers
ADP Store Fixtures, one of Australia's most trusted shop fitting suppliers, started with us in 2015 for SEO and added Google Ads in 2018. iZone, which designs and manufactures smart home technology, more than doubled its website traffic through Google Ads and SEO.
We've also worked with Synergy Undercarriage Components, Premier Metals and SIM.
“When we need website design, website development, SEO, SEM/PPC or bespoke online solutions, we will only use Net Search… We’ve been working together for almost 5 years and in that time Net Search has proven to be one of my best suppliers and friend.”
Kirk D’Souza · Head of Marketing, iZone
What your buyers search for
The searches your buyers use
Industrial searches are precise. Winning them takes pages built around exactly what buyers type.
Part and specification
“excavator undercarriage parts Perth”
“316 stainless steel sheet supplier”
“industrial coating services WA”
Won with detailed product pages that include part numbers, materials and specifications.
Supplier and manufacturer
“shop fitting manufacturer Australia”
“metal supplier Perth”
“smart home controller manufacturer”
Won with strong category pages and Google Ads that exclude consumer and DIY searches.
Application and problem
“how to extend undercarriage life”
“corrosion protection coating mining”
“retail display shelving options”
Won with application pages and guides that show buyers you understand their problem.
How we work
How we work with manufacturers
A clear process, and you speak directly with the person doing the work, not an account manager.
STEP 1
Discovery & audit
We learn which products, markets and regions matter most and what an order is worth, then review your website, product data, tracking and competitors.
STEP 2
Plan
We map the specific searches your buyers use to product, category and application pages, and plan campaigns with the right exclusions.
STEP 3
Build & launch
We build or improve product pages, catalogues and quote forms, set up campaigns and test quote tracking end to end.
STEP 4
Measure & refine
We report on quote requests, calls and orders in plain English and shift spend towards what brings in business.
Manufacturing marketing FAQs
Industrial marketing, questions answered
What manufacturers and suppliers ask us.
Ask Us a QuestionOr call 1300 717 588
Is SEO worth it when search volumes are low?
Often, yes. Searches for industrial products are specific and lower in volume, but each enquiry can be worth a lot, so ranking for the right few searches can pay off.
How do you stop Google Ads wasting budget on consumer searches?
We use precise keywords and exclude consumer and DIY searches, then track quote requests, including those that close later, so budget goes to searches that bring in real buyers.
Can you build a product catalogue for our range?
Yes. We build catalogues and online stores in WooCommerce and Shopify, and our in-house team can add custom features and integrations when you need them.
Do you work with manufacturers outside Perth?
Yes. We're based in Perth and work with businesses across Australia, and we can target the regions you supply.
We have hundreds of products. Where do we start?
Usually with the product ranges that bring in the most valuable orders. Strong category pages for those ranges, then detailed product pages, give the best return before you tackle the full catalogue.
Can you work with our existing product data?
Yes. Our in-house team can import and organise product data for your catalogue or store, and build integrations with other systems where needed.
Is Google Shopping worth it for industrial products?
It can be, when buyers already know the product they want and price matters. Shopping campaigns need a well-maintained Merchant Center feed, and we judge them on return on ad spend and margins.
How long have you worked with manufacturers?
For years. ADP Store Fixtures started with us in 2015 and iZone in 2017, and we've also worked with Synergy Undercarriage Components, Premier Metals and SIM.
Let's talk
Put your products in front of the right buyers
Tell us about your products and who buys them. We'll recommend an approach and give you a quote before any work starts.