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Builders · Trade suppliers · B2B construction · Perth
Digital Marketing for Construction & Trade Suppliers
Win more project enquiries and trade accounts online.
Builders, trade suppliers and B2B construction businesses sell to people who research carefully and buy again and again. We build websites, SEO and Google Ads around the products, services and regions that bring in valuable accounts, not just one-off clicks.
Construction clients
Including KR Construction and Climabatts
Google Premier Partner
2024, 2025 and 2026
Software engineers
Catalogues, portals and integrations
No lock-in contracts
Stay because it's working
The challenge
Why construction marketing needs a different approach
Construction and trade supply buyers search less often than homeowners, but each order or project can be worth far more. Marketing built for consumer volume tends to waste budget here.
Low volumes, high value
Searches for specialist products and services are lower in volume, but a single enquiry can turn into a large order or an ongoing account. Every click needs to come from the right buyer.
Consumer and DIY noise
Many construction searches are also used by homeowners and DIYers. Without careful keyword choice and exclusions, ads attract clicks from people who were never going to order.
Long decisions, several people
Quotes go through estimators, project managers and procurement before anyone commits. Enquiries can close weeks or months later, so tracking needs to follow the lead, not just the click.
How we help
Marketing built around how B2B buyers decide
Higher-value enquiries and longer decisions mean lead quality beats lead volume.
01
Product and service pages
Clear pages for each product range, service and region, with the specifications, standards and detail buyers look for. Builders and project managers often search for something very specific, so a page that answers it exactly is far more likely to win the enquiry.
02
Google Ads for high-value searches
Campaigns focused on commercial searches, with consumer and DIY searches excluded so budget goes to buyers who order in volume. We track quote requests through to the work they become, even when they close weeks later.
03
Quote and trade account forms
Forms that capture the details your sales team needs, such as project type, quantities, timeframe and location, so you can quote quickly. We can connect forms to your CRM where possible.
04
Project galleries and case studies
Show finished projects and the problems you solved. Project pages give buyers confidence, give your team something to send to prospects, and create useful content for search.
05
Online catalogues and stores
WooCommerce or Shopify catalogues for trade products, with trade pricing and integrations where needed. Even if you don't sell online, a well-organised catalogue helps buyers find the right product and request a quote.
06
LinkedIn and remarketing
Reach project managers, procurement teams and past visitors who are still deciding. LinkedIn targets by job title and industry, and remarketing keeps you in front of buyers through longer decisions.
Who we've worked with
Trusted by builders and suppliers
ADP Store Fixtures, one of Australia's most trusted shop fitting suppliers, started with us in 2015 for SEO and added Google Ads in 2018.
We've also designed and built websites for construction and trade supply businesses including KR Construction, Climabatts, Fencing Warehouse WA, Fenceline WA, Screen Tech, Balustrade Systems WA and HV Contracting.
“Great team to work with. Flexible and accommodating, and have provided solutions for a wide variety of our website requirements. Pricing structure is also reasonable.”
Gareth Craddock · Sales Consultant, ADP Store Fixtures
What your buyers search for
The searches your buyers use
B2B construction searches are specific. Winning them takes pages and ads matched to exactly what buyers type.
Product and specification
“bulk insulation supplier Perth”
“wholesale fencing supplies”
“aluminium balustrade systems”
“shop fitting supplier”
Won with detailed product and range pages that include the specifications buyers check.
Trade and account
“trade account building supplies”
“wholesale gutter guard”
“trade price insulation Perth”
Won with clear trade account pages and Google Ads that exclude consumer and DIY searches.
Contractor and project
“commercial fit out builder Perth”
“high voltage contractor WA”
“mine site fencing contractor”
Won with project galleries, case studies and service pages that show the scale of work you take on.
How we work
How we work with B2B construction businesses
A clear process, and you speak directly with the person doing the work, not an account manager.
STEP 1
Discovery & audit
We learn what an order or project is worth, which products and regions matter most and how your sales team handles enquiries, then review your website, tracking and competitors.
STEP 2
Plan
We map the specific searches your buyers use to the pages and campaigns that should win them, with exclusions for consumer and DIY searches.
STEP 3
Build & launch
We build or improve product, project and quote pages, set up campaigns and test quote and call tracking end to end.
STEP 4
Measure & refine
We report on quote requests and calls in plain English and, where you can share it, which ones became real work.
Construction marketing FAQs
B2B construction marketing, questions answered
What works for builders and trade suppliers.
Ask Us a QuestionOr call 1300 717 588
Does SEO work for B2B construction businesses?
Yes. Buyers search for suppliers, products and specialist services long before they call. Pages that answer those searches in detail bring in better-qualified enquiries.
How do you measure the quality of B2B leads?
We track quote requests, calls and account sign-ups, and where you can share it, which leads became real jobs, so campaigns are judged on revenue, not form fills.
Can you showcase our projects on our website?
Yes. Project galleries and short case studies are some of the most persuasive content for construction businesses, and they help your SEO too.
Do you work with businesses outside Perth?
Yes. Our clients include businesses across Australia, and we can target the regions where you supply.
Should we advertise to consumers as well as trade buyers?
Only if you want retail customers. Most B2B campaigns we run exclude consumer and DIY searches so budget goes to buyers who order in volume. If you sell to both, we separate them so you can see what each brings in.
Can Google Ads work when search volumes are low?
Yes, if the orders are valuable. Low volume means every click matters, so we use precise keywords and track quote requests that close later to judge results properly.
Do we need an online store to sell to trade customers?
Not necessarily. A clear product catalogue with a quote or trade account form often suits B2B sales better. Where online ordering makes sense, we build in WooCommerce or Shopify.
How do you report on results?
We report on calls, quote requests and account sign-ups in plain English. Where you can share which leads became work, we use that to steer the budget.
Let's talk
Win more valuable accounts
Tell us who you sell to and which work you want more of. We'll recommend an approach and give you a quote before any work starts.