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Home / Industries / Healthcare & Allied Health

Dentists · Physios · Allied health · Care providers · Perth

Digital Marketing for Healthcare & Allied Health

Help nearby patients find you and book.

Patients look for nearby, trustworthy providers they can book easily. We build websites, local SEO and Google Ads around accurate practitioner and service information, strong local signals and clear booking paths.

Physiotherapist treating a patient with the Healthforce Group logo, from its website project

Health & care websites

Including Stirling Speech Pathology

Google Premier Partner

2024, 2025 and 2026

5.0★ Google rating

From our clients

No lock-in contracts

Stay because it's working

The challenge

What patients need before they book

Choosing a health provider is personal. Patients look for someone nearby they can trust, then want booking to be easy.

Nearby and available

Most patients choose a provider close to home or work. If you don't appear in local and map results for the suburbs you serve, you're invisible to them.

Trust before the first visit

Patients want to know who they'll see, what a treatment involves and whether you can help with their concern. Clear, accurate information builds that trust.

Rules on what you can say

Health advertising has rules about testimonials and claims. Your marketing needs to inform and reassure without crossing them, and your practitioners should approve what's published.

How we help

Marketing built around how patients choose

Accurate information, local visibility and easy booking.

01

Practitioner and service pages

Accurate, clear pages for each practitioner, treatment and service, so patients know what to expect before they book. Clear information also helps Google understand exactly what you offer.

Web design Perth →

02

Local SEO

Appear in Google Maps and searches like “dentist near me” in the suburbs you serve. We optimise your Google Business Profile, categories and services, and keep your details consistent across directories.

Local SEO Perth →

03

Easy online booking

Book Now buttons that link to your existing booking system, always within reach on mobile. Fewer steps between finding you and booking means fewer patients lost along the way.

Web development →

04

Content within the rules

Content written with health advertising rules in mind, for your practitioners to check before anything goes live. Helpful, factual information builds trust without over-promising.

SEO Perth →

05

Google Ads for local patients

Ads targeted to the suburbs you serve, with calls and bookings tracked. Budget goes to the services you want to grow, scheduled around when you have availability.

Google Ads Perth →

06

Mobile-friendly websites

Fast, easy-to-read pages that work for every patient on any device. Clear layouts and readable text matter for older patients and anyone browsing on a phone.

Mobile-friendly web design →

Health & care websites we've built

Trusted by care providers

Our health and care clients include Stirling Speech Pathology, injury management and return-to-work provider Healthforce Group, and NDIS disability support provider Crosslinks.

See our web design portfolio →

“James has developed and regularly modified our website over the past 5+ years. At all times, he has listened carefully and come up with valuable ideas. We have been very happy with our website thanks to the work James has done!”

Christine Wells · Stirling Speech Pathology

What patients search for

How patients search for care

Patient searches are local and practical. Each type needs a clear page or listing to answer it.

Near me and suburb

“dentist near me”
“physio Stirling”
“speech pathologist Joondalup”
“podiatrist open Saturday”

Won with a complete Google Business Profile and clear location and opening hours information.

Treatment and condition

“children's speech therapy”
“sports injury physio”
“return to work injury management”
“NDIS occupational therapy”

Won with accurate treatment and service pages written for patients, not clinicians.

Practical questions

“do I need a referral for a physio”
“speech therapy cost per session”
“registered NDIS provider near me”

Won with FAQs and practical information about referrals, fees and booking.

How we work

How we work with health practices

A clear process, and you speak directly with the person doing the work, not an account manager.

STEP 1

Discovery & audit

We learn which services you want to grow, which suburbs you serve and how patients book, then review your website, Google Business Profile and local competitors.

STEP 2

Plan

We plan the pages, profile updates and campaigns that will help nearby patients find you, and agree what counts as a result.

STEP 3

Build & launch

We build or improve pages for your practitioners to review, connect booking buttons and test call and booking tracking before campaigns go live.

STEP 4

Measure & refine

We report on calls, bookings and visibility in plain English, and adjust the plan as results come in.

Healthcare marketing FAQs

Marketing your practice, questions answered

What health and care providers ask us.

Ask Us a Question

Or call 1300 717 588

Can you help our practice appear in Google Maps?

Yes. How you appear in Maps and local searches depends on your Google Business Profile, your website and your reputation across the web, and local SEO works on all three.

What about the health advertising rules?

We write content with the health advertising rules in mind, and your practitioners review everything before it goes live, because your practice is responsible for what's published.

Can patients book online through our website?

Yes. We can add clear Book Now buttons that link to your existing booking system, so patients can book in a tap or two.

Is there a lock-in contract?

No. There are no lock-in contracts, so you stay because it's working.

Can we use patient reviews in our marketing?

It depends on your profession. Health advertising rules restrict how testimonials can be used for regulated health services, so we don't add them to your website or ads unless you've confirmed they're allowed.

Do you work with NDIS providers?

Yes. We've built a website for NDIS disability support provider Crosslinks, and the same principles apply: clear information, easy contact and strong local visibility.

Can you keep our website up to date as our team and services change?

Yes. Stirling Speech Pathology is a good example: we've developed and updated their website over more than five years. Our website maintenance also covers updates, backups and security.

Do you work with practices outside Perth?

Yes. We're based in Perth and work with businesses across Australia.

Let's talk

Help more patients find and book you

Tell us about your practice and the services you want to grow. We'll recommend an approach and give you a quote before any work starts.