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ChatGPT Ads · Perth
ChatGPT Advertising Perth - Reach Customers in the Conversation
ChatGPT Ads set up and managed by a Perth team that already runs paid search as a Google Premier Partner.
ChatGPT now shows sponsored ads to users on its free and lower-cost plans while they research, compare options and decide what to do next, and Australian businesses can buy them through OpenAI’s self-serve Ads Manager. We plan and run your ChatGPT Ads campaigns, from targeting and ad creative to conversion tracking and landing pages.
ChatGPT Ads at a glance
As at October 2026
Available in Australia through OpenAI’s self-serve Ads Manager
Shown below ChatGPT’s answers and labelled as sponsored
Free and Go plans only, for adult users
CPM, CPC or conversion-optimised bidding
Conversion tracking with a pixel or Conversions API
Source: OpenAI Help Center ↗
Google Premier Partner
An experienced paid search team
Test before you scale
Sensible starting budgets
Tracked properly
Measured on leads and sales
Honest advice
We’ll say if it isn’t a fit
The basics
What are ChatGPT Ads?
ChatGPT Ads are sponsored placements that appear below ChatGPT’s responses, clearly labelled and kept separate from the answer itself. OpenAI says ads don’t influence what ChatGPT tells people, and advertisers never see users’ conversations.
OpenAI began testing ads in the US in February 2026 and announced pilots in Australia, Canada and New Zealand in March. In May it opened a self-serve Ads Manager, and its Help Center now lists Australia as available for self-service, so Australian businesses can sign up and buy ads directly.
OpenAI says ChatGPT reaches 1.2 billion people a week. Ads are shown to logged-in adults on the Free and Go plans, but not to people on Plus, Pro or business plans, or to users identified as under 18.
What a ChatGPT ad includes
Your business name and logo
A headline and short description
An image
A link to your landing page
OpenAI is also testing a new visual ad format during image generation, starting in the US from late October 2026.
How they work
How ChatGPT Ads reach people
ChatGPT Ads work differently from search ads. These are the essentials, based on OpenAI’s current documentation.
01
Context, not keywords
Ads are matched to the topic and intent of the conversation. Advertisers add “context hints” describing where their business is relevant, but these aren’t exact-match keywords like in Google Ads.
02
Flexible bidding
Buy on impressions (CPM), on clicks (CPC), or optimise towards conversions. A relevance-weighted auction decides which eligible ad is shown.
03
Measurement
Ads Manager reports impressions, clicks, spend and conversions, tracked with OpenAI’s pixel or Conversions API, and UTM tags show ChatGPT traffic in your own analytics.
04
Built-in safeguards
Ads aren’t eligible to appear near sensitive or regulated topics such as health, mental health or politics, and advertisers only receive aggregated results.
Sources: Ads in ChatGPT: The Basics and Testing ads in ChatGPT, OpenAI. ChatGPT Ads are in beta and features may change.
What we do
ChatGPT Ads management from Net Search
ChatGPT Ads are new, so we treat them as a measured test alongside your proven channels, not a replacement for them.
01
Fit check
We look at whether people research your type of product or service in ChatGPT, and whether your offer, margins and budget suit a test.
02
Account & tracking setup
Ads Manager setup, conversion tracking with OpenAI’s pixel or Conversions API, and UTM tagging so results appear in Google Analytics.
03
Context hints & targeting
Context hints that describe the conversations where your business is genuinely relevant, refined as real data comes in.
04
Ad creative
Headlines, descriptions and images written for people who are mid-conversation and comparing their options.
05
Landing pages
Pages that pick up where the conversation left off, with the detail people need to decide. Our web team can build or improve them.
06
Reporting & optimisation
Plain-English reporting on clicks, cost and conversions compared with your other channels, so you can decide whether to scale.
Paid and organic
Two ways to show up in AI search
You can pay for a sponsored placement below ChatGPT’s answer, or earn a mention in the answer itself. They work best together, alongside your search ads.
Paid
ChatGPT Ads
Sponsored, labelled placement below the answer
Can start once your ads pass review
You control the budget, bids and creative
Earned
AI SEO & GEO
Mentions and citations inside the answer
Builds over months
No cost per click
Paid search
Google Ads
Ads in Google Search and Shopping
Mature targeting and measurement
Managed by a Google Premier Partner
Is it right for you?
Who should test ChatGPT Ads?
ChatGPT Ads suit businesses whose customers research and compare before they buy. Good candidates usually have:
Products or services people research and compare before buying
A clear, well-explained offer and a strong landing page
Reliable conversion tracking already in place
A test budget that doesn’t put your core campaigns at risk
Probably not yet
Wait, or focus elsewhere, if:
Your customers mainly ask about sensitive or regulated topics, such as health, where ads aren’t eligible to appear
You can’t yet track enquiries or sales from your website
Your budget is already stretched across proven channels
You need exact keyword control or a guaranteed position
Considering ChatGPT Ads? Start with a conversation.
We’ll tell you honestly whether it’s worth testing for your business, what a sensible starting budget looks like and how we’d measure it.
What our clients say
“
★★★★★
I cannot speak highly enough about James and the team at Net Search. It is refreshing to work with an online marketing business that is honest and transparent.
KB
Kevin BradshawGoogle review
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Case Studies
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ChatGPT Ads FAQs
ChatGPT advertising questions answered
What Perth businesses are asking about advertising in ChatGPT. Details are accurate as at October 2026 and may change as OpenAI develops the platform.
Ask About ChatGPT AdsOr call 1300 717 588
Can Australian businesses advertise on ChatGPT?
Yes. As at October 2026, OpenAI’s Help Center lists Australia as available for its self-serve Ads Manager. The business that advertises and is billed must be based in an available country, and ads go live once they pass OpenAI’s review. See Ads Manager availability.
Where do ChatGPT ads appear?
Below ChatGPT’s responses, clearly labelled as sponsored and visually separate from the answer. They’re shown to logged-in adults on the Free and Go plans, not to Plus, Pro or business plan users, or to users identified as under 18.
Do ads change ChatGPT’s answers?
OpenAI says no. Its stated principle is that ads don’t influence the answers ChatGPT gives, and that answers and ads stay clearly separated.
How much do ChatGPT ads cost?
You set your own budget and bids. Ads can be bought on impressions (CPM) or clicks (CPC), or optimised towards conversions, and OpenAI’s guidance suggests starting maximum CPC bids of around US$3-5 per click. Our management fee is separate from your ad spend and quoted on scope.
How are ChatGPT ads targeted?
By the context of the conversation, plus “context hints” you add at the ad group level and, where a user has enabled ad personalisation, signals from their wider ChatGPT use. Context hints guide matching but aren’t exact-match keywords, and OpenAI applies guardrails against narrow targeting.
Can advertisers see what people asked ChatGPT?
No. OpenAI says advertisers don’t have access to chats, chat history, memories or personal details, and only receive aggregated performance information such as views, clicks and conversions.
Are ChatGPT ads better than Google Ads?
They’re different. Google Ads is a mature platform with precise keyword targeting and years of performance data, while ChatGPT Ads are new and still in beta. For most businesses, ChatGPT Ads are worth testing alongside Google Ads, not instead of it.
What’s the difference between ChatGPT ads and AI SEO?
ChatGPT Ads are paid, labelled placements below the answer. AI SEO, also called GEO, is about earning mentions inside the answer itself, which builds more slowly but costs nothing per click. Learn more about AI SEO and GEO.
How do you measure results?
We set up conversion tracking with OpenAI’s pixel or Conversions API, tag landing page links so ChatGPT traffic shows in Google Analytics, and compare cost per lead or sale with your other channels.
ChatGPT Ads consultation
Ready to test ChatGPT advertising?
Tell us about your business, your customers and the channels you already use. We’ll explain how ChatGPT Ads could fit in and what a sensible test would look like.
1
Tell us about your business and current marketing
2
We assess whether ChatGPT Ads are a good fit
3
You get a recommended test plan and quote
Honest advice: if ChatGPT Ads aren’t a good fit for your business yet, we’ll tell you.
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