Rebranding · Website migration · Perth
A new look, without losing the visibility you've built.
A rebrand is a chance to modernise how your business looks and what it stands for. It also touches your website, Google rankings, Google Business Profile, ads and social profiles. We handle both sides, the brand and the online changeover, so customers can still find you the day you switch.
Brand + SEO
Design and migration planned by one team
In-house
No outsourcing or white-labelling
5.0★
Google rating from our clients
When to rebrand
Not every business needs a full rebrand, and sometimes a refresh is enough. These are common reasons to consider one.
If your logo and website look older than your business really is, customers may assume the same about your service.
New services, new markets or a merger can leave your old name or look describing a business you no longer are.
If you look like every competitor, customers have no reason to remember you.
Different logos, colours and styles across your website, signage and social media make a business look less established.
What a rebrand covers
We plan the brand and the changeover together, so nothing gets missed.
Positioning, logo, colours and typography for the business you are now.
A new or refreshed logo that works everywhere, from a website icon to signage.
Your website rebuilt or restyled in the new brand, designed and built in-house.
If your domain changes, every old page is redirected to its new address so you keep your rankings.
Your name, logo and details updated on your Google Business Profile and other online listings.
Ad accounts, ad creative and social media profiles updated, so the new brand appears everywhere at once.
How it works
The brand work and the website changeover are planned together from the start.
STEP 1
We agree the scope, from a refresh to a new name, and list everything the change will touch: website, domain, listings, ads and social profiles.
STEP 2
We develop your new brand identity and refine it with your feedback.
STEP 3
We apply the new brand to your website and map every old URL to its new address before anything changes.
STEP 4
We switch over, update your listings and profiles, and monitor rankings and traffic after launch.
Rebranding FAQs
What businesses ask us before a rebrand.
Ask Us a QuestionOr call 1300 717 588
It can if the website side isn't planned. Rankings usually drop when pages are moved or renamed without redirects. With every old page redirected to its new address and your listings updated, you protect the visibility you've built. See our website migration SEO.
Only if the new name needs it. If you do, every page on the old domain should be redirected to its matching page on the new one, and the move registered with the Change of Address tool in Google Search Console. Keep the old domain registered so those redirects keep working.
Your existing profile can be updated with your new name, logo and details rather than starting a new one, so you keep your reviews. Google may ask you to verify the change.
Yes. A refresh updates your logo, colours and typography while keeping your name and the recognition you've built. It's often the better option when the business itself hasn't changed.
Rebrands are quoted individually, because the scope varies widely, from a logo refresh to a new name, website and domain. We'll talk through what's changing and give you a clear, written quote.
Let's talk
Tell us what's changing in your business. We'll plan the brand and the changeover together and give you a clear, written quote.