Home / Industries / Professional Services
Accountants · Lawyers · Advisers · Perth
Digital Marketing for Professional Services
Turn careful researchers into clients.
People choosing an accountant, lawyer or adviser compare expertise carefully before they get in touch. We build websites, SEO and Google Ads that explain your services clearly, show your credentials and make that first enquiry easy.
Professional services clients
Including Sell My Shares and HK Dilan
Google Premier Partner
2024, 2025 and 2026
5.0★ Google rating
From our clients
No lock-in contracts
Stay because it's working
The challenge
Why professional services are harder to market
Choosing an accountant, lawyer or adviser is a considered decision, and people rarely contact the first firm they find.
Trust comes first
Clients are trusting you with their money, legal position or business. They look for credentials, experience and signs you understand their situation before they make contact.
Quality over quantity
One good client can be worth years of fees, while a stream of poor-fit enquiries wastes your team's time. Marketing should be judged on the quality of enquiries, not just the number.
Services that are hard to explain
Specialist services can be difficult to describe in plain language. If your website doesn't explain what you do and who it's for, people leave to find a firm that does.
How we help
Marketing that builds trust first
Detailed service pages, clear credentials and straight answers to common questions.
01
A page for each service
A clear page for each service or practice area, so people understand what you do, who it's for and what happens next. Focused pages also give you a far better chance of ranking for the specific searches clients use.
02
Team and credentials
Profiles, qualifications and memberships presented clearly, because people choose people. Showing who they'll deal with removes one of the biggest reasons clients hesitate.
03
Local SEO
Show up in Google Maps and local searches like “accountant near me”. We optimise your Google Business Profile, keep your details consistent across directories and help you earn genuine reviews.
04
Google Ads for high-intent searches
Ads for people actively looking for your service, with calls and enquiries tracked. We use specific service keywords and landing pages that build credibility, because lead quality matters more than volume.
05
Answers to common questions
FAQ and guide content that answers what clients ask before they call. It saves your team time in first conversations and helps you appear in Google and AI search answers.
06
Enquiry and booking forms
Simple forms and booking options that make the first step easy on any device. Short forms and clear next steps turn more visitors into conversations.
Who we've worked with
Trusted by advisers and firms
Sell My Shares · HK Dilan · Broadstream Advisory · Securitas Insurance Group · Williams Property Advisory · Mining People International
Read the Sell My Shares case study →
“Netsearch have been supremely effective with all online aspects of our business. James and Jonathan put in a tremendous effort to understand all components of your business and they have been excellent to deal with! We highly recommend their services.”
Ryan Hart · Sell My Shares Australia
What your clients search for
How clients search for a firm
People look for professional services in three main ways, and each needs a different answer on your site.
Service + location
“accountant Perth”
“family lawyer Joondalup”
“financial adviser near me”
“forensic accountant Perth”
Won with focused service pages and a strong Google Business Profile.
Problem-led questions
“how to sell shares without a broker”
“what does a forensic accountant do”
“when do I need a commercial property adviser”
Won with guides and FAQs that answer the question and show your expertise.
Comparing firms
“small business accountant fees”
“best family lawyer Perth reviews”
“fixed fee legal advice”
Won with clear information about how you charge, plus reviews and credentials.
How we work
How we work with professional firms
A clear process, and you speak directly with the person doing the work, not an account manager.
STEP 1
Discovery & audit
We learn which services and clients matter most, what a good client is worth and how enquiries are handled, then review your website, profile and competitors.
STEP 2
Plan
We decide which service pages, content and campaigns will bring in the right enquiries, and agree what counts as a qualified lead.
STEP 3
Build & launch
We build or improve pages and profiles, write content with you for your review, and test enquiry tracking before campaigns go live.
STEP 4
Measure & refine
We report on enquiries in plain English and, where you share which ones became clients, use that to steer spend.
Professional services FAQs
Marketing your firm, questions answered
What accountants, lawyers and advisers ask us.
Ask Us a QuestionOr call 1300 717 588
How do professional services firms get more enquiries online?
By making it easy to see what you do, who you help and why to trust you. Detailed service pages, clear credentials and straight answers to common questions do most of the work, supported by SEO and Google Ads.
Does Google Ads work for accountants and lawyers?
Yes, for searches where someone needs a service now. We focus on high-intent searches, exclude irrelevant ones and track calls and enquiries so you can see what each one costs.
Can you write the content for our service pages?
Yes. We can write service pages and FAQs with you, and your team reviews everything for accuracy before it goes live.
Is there a lock-in contract?
No. There are no lock-in contracts, so you stay because it's working.
How long before SEO brings in enquiries?
It depends on your competition and your website's starting point. Local visibility and key service pages can improve sooner, while competitive searches take longer. We report progress in plain English so you can see the trend.
Can you work within our professional or compliance rules?
Yes. Your team reviews all content before it goes live, so you can check it against any rules that apply to your profession.
What does it cost?
SEO campaigns start from $1,000 per month, and Google Ads management is charged on time, not as a percentage of your ad spend. We'll recommend a budget once we understand your goals. See SEO pricing.
Do you work with firms outside Perth?
Yes. Our office is in Ascot and we work with businesses across Australia.
Let's talk
Win more of the right clients
Tell us about your firm and the clients you want more of. We'll recommend an approach and give you a quote before any work starts.