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Plumbers · Electricians · Locksmiths · Builders · Perth
Digital Marketing for Tradies
Websites, SEO and Google Ads that make your phone ring.
Tradie searches are urgent and local, and a phone call is usually the main conversion. We've helped Perth plumbers, electricians, locksmiths and concreters get found first in Google and Google Maps, with websites built to turn searches into calls.
Proven with Perth trades
Plumbing, electrical, locks, concrete
Google Premier Partner
2024, 2025 and 2026
No lock-in contracts
Stay because it's working
5.0★ Google rating
From our own client reviews
The challenge
Why marketing a trade business is different
Most trade customers need someone soon, search on their phone and call one of the first businesses they trust. That changes what your website, Google Maps listing and ads need to do.
Urgent, local searches
Someone with a burst pipe or a tripped switchboard isn't comparing ten websites. They search on their phone, look at the map results and call. If you're not in the first few results with a clear phone number, the job goes to someone else.
Calls you can't see
Most trade leads come in by phone, so without call tracking it's hard to tell which ads, searches and pages actually bring in work. That makes it easy to keep paying for clicks that never turn into jobs.
Service areas that pay
Perth's metro area is spread out, and driving across it eats into your margin. Your marketing should focus on the suburbs you can reach profitably, not every search in Perth or WA.
How we help tradies
Everything a trade business needs to get found
One team for your website, Google Maps, SEO and ads, so everything works together to bring in jobs.
01
Google Maps and local SEO
Show up in the map pack when locals search for your trade, with a strong Google Business Profile and steady reviews.
02
SEO for every service and area
Pages for each job you want more of, from blocked drains to switchboard upgrades, in the suburbs you actually serve.
03
Google Ads for urgent jobs
Ads that run when you can answer the phone, focused on emergency and high-value searches in your service area.
04
Websites built for calls
Fast, mobile-first sites with click-to-call buttons, clear service areas and quote forms that are quick to finish.
05
Call and enquiry tracking
See which ads, searches and pages bring in calls and quote requests, so budget goes where the jobs come from.
06
Reviews and reputation
A simple process for asking happy customers for Google reviews, which matter in local search and for winning the call.
Proof, not promises
Results for Perth trades
Headline figures from real campaigns, each taken from the client's own report or case study.
107%
Hilton Electrical – more organic traffic, with 19 keywords ranking #1
Electrical · May 2021 to Jan 2022
0 → 24
Seamless Concrete – tracked keywords in Google's top 10, up from none
Concrete · Feb 2021 to Feb 2022
283%
Perth Pool Co – more organic traffic, with 10 #1 rankings plus 29 more top-3 keywords
Pool services · Jan 2020 to Jan 2021
3×
Hilton Plumbing – website traffic more than tripled with a new website, Google Ads and SEO
Plumbing · from our case study
“James and his team have been paramount in making my business grow every year. Top level service, competitive pricing and quality work make me a very satisfied customer.”
Clinton Hancock · Managing Director, Hilton Plumbing
Results from individual campaigns over the periods shown. Every market is different, so results aren't guaranteed. See SEO case studies →
What your customers search for
The searches that bring in jobs
Trade searches fall into a few clear groups, and each one needs a different page, listing or ad to win it.
Urgent jobs
“emergency plumber Perth”
“after hours electrician”
“locksmith near me”
“blocked drain plumber”
Won mostly through Google Ads and Google Maps, with click-to-call ads scheduled around when you can answer.
Service + suburb
“hot water system replacement Joondalup”
“switchboard upgrade Morley”
“concrete driveway Baldivis”
“pool resurfacing Perth”
Won with strong service pages and a Google Business Profile that lists every service you offer.
Research and price
“how much does a switchboard upgrade cost”
“gas vs electric hot water”
“best gutter guard for Perth homes”
Won with helpful guides and FAQs that build trust before the customer is ready to call, and help you appear in AI search answers.
How we work
From first call to more jobs
A clear process, and you speak directly with the person doing the work, not an account manager.
STEP 1
Discovery & audit
We learn which jobs you want more of, where you work and when you can take calls, then review your website, Google Business Profile, any ad account and the competitors in the map results.
STEP 2
Plan
We map the searches your customers use to the pages, listings and ads that should win them, and agree a budget and what counts as a win.
STEP 3
Build & launch
We fix or build the pages, optimise your profile and set up campaigns, with call and form tracking tested end to end before anything goes live.
STEP 4
Measure & refine
Calls, enquiries and rankings reported in plain English, with the plan adjusted as results come in.
Tradie marketing FAQs
Marketing for tradies, questions answered
What works, what it costs and where to start.
Ask Us a QuestionOr call 1300 717 588
Should a tradie start with SEO or Google Ads?
Often both. Google Ads can bring calls quickly while SEO and Google Maps build steady enquiries you don't pay for per click. If budget is tight, we'll tell you which to start with for your trade and area.
How do I get into the Google Maps results?
Relevance, distance and prominence decide who shows. A complete Google Business Profile, steady reviews, consistent business details and strong service pages all help. See local SEO.
Can my ads only run when I can answer the phone?
Yes. We schedule ads around your working hours and service area, so you're not paying for calls you can't take.
Do I need a page for every suburb?
Only where you genuinely work and have something useful to say. Dozens of near-identical suburb pages can hold your site back. A few strong service pages with real local detail usually work better.
How much should a tradie spend on Google Ads?
It depends on your trade, your service area and what a job is worth to you. Ad spend is charged to your own card, and our management fee is based on time, not a percentage of spend, so a bigger budget doesn't automatically mean bigger fees. We'll recommend a starting budget once we know your numbers.
How long does SEO take for a trade business?
It depends on your competition and where your website starts from. Fixing your Google Business Profile and key service pages can help sooner, while stronger rankings for competitive searches build over months. We report progress in plain English so you can see the trend.
Can you help us get more Google reviews?
Yes. We set up a simple, compliant way to ask happy customers for reviews. No incentives and no fake reviews: they breach Google's policies and can breach Australian Consumer Law.
Do you work with trades outside Perth?
Yes. Most of our trade clients are in Perth and WA, but we've also built websites for trades in New South Wales, such as Bradfield Electrical in Sydney and Curran Plumbing.
Let's talk
More calls from the jobs you want
Tell us about your trade, your service area and the work you want more of. We'll recommend where to start and give you a quote.