Home / SEO Perth
Perth SEO agency · Ascot, WA
SEO Perth –
Grow Your Rankings, Traffic & Leads
Get found by the right customers. Turn Google searches into real business growth.
Net Search is a Perth SEO agency led by two software engineers. We fix what’s holding your website back, target the searches your customers actually use, and measure success in enquiries and sales — not just rankings.
5.0★ Google rating · 18 reviews
Google Premier Partner for Google Ads
In-house team · no outsourcing
From a real campaign report
Perth Pool Co
283%
increase in organic traffic
10
keywords ranking #1
+29
more keywords in the top 3
Tracked Google rankings, Jan 2020 – Jan 2021. Results depend on each business’s market, competition and starting point.
Websites and digital work for businesses including
SEO case studies
Real results from real Perth campaigns
Every figure below comes from a client’s campaign report and is backed by a screenshot of that report. We show the reporting period and what was measured, because a percentage without context doesn’t tell you much.
Ecommerce · Retail
Lolly Warehouse
257%
increase in organic traffic
31
keywords in Google’s top 3
Reporting period: organic sessions from May 2019 to mid-2021
“A 257% increase in traffic to our website and 31 rankings in the top three for keywords.”
— Varsha Parmar, owner, Lolly Warehouse (Google review)
Local services · SEO recovery
Perth Pool Co
283%
increase in organic traffic
10
#1 rankings, plus 29 more top-3 keywords
Reporting period: January 2020 to January 2021
“Our rankings were negatively impacted from a previous SEO company and the team at Net Search have completely turned it around.”
— Raquel Kovac, Perth Pool Co (Google review)
Trades · Electrical
Hilton Electrical
107%
increase in organic traffic
19
keywords ranking #1 on Google
Reporting period: May 2021 to January 2022
A competitive local trade market, where organic traffic more than doubled over the reporting period.
Results come from individual client campaigns and depend on each business’s market, competition, website and investment. They show what we’ve achieved, not a guarantee of future rankings.
Why choose Net Search
SEO from people who build websites for a living
Many SEO problems are really website problems: pages Google can’t crawl, templates that load slowly, content that doesn’t match what people search for, or a site structure that buries your most valuable services.
Our team are software engineers and web developers, so we can diagnose those problems properly — and fix them ourselves instead of sending you a list of recommendations for someone else to implement.
More about our team01
Engineering-grade technical SEO
James Campbell and Jonathan Cream both hold a Bachelor of Engineering in Software Engineering. We look at source code, server responses and how pages render — not just audit-tool scores.
02
Talk to the person doing the work
No account managers passing messages back and forth. You speak directly with the specialist who audits your site, makes the changes and prepares your report.
03
Website fixes handled in-house
Slow templates, broken redirects, plugin conflicts and indexing problems are fixed by our own web development team, without waiting on a third party.
04
Based in Perth, focused on WA
Our office is in Ascot. We work with Perth and Western Australian businesses — trades, retailers, manufacturers and professional services — and we’re easy to meet in person.
05
Judged on enquiries, not vanity metrics
Rankings and traffic are useful signals, but we prioritise the pages and searches most likely to produce calls, enquiries and sales — and we track them.
06
Transparent and contract-free
Monthly reports in plain English, clear explanations of what we changed and why, and no lock-in contracts. Clients stay because the work is paying off.
SEO services
Our SEO services in Perth
Every campaign is built from the services your website actually needs — not a fixed package. Here’s what each one covers.
01
Technical SEO
Crawlability, indexation, site architecture, Core Web Vitals, mobile performance, JavaScript rendering, redirects, canonical tags and structured data. We find what stops Google crawling, understanding and trusting your site, then fix it.
02
On-page SEO
Keyword targeting, content improvements, headings, metadata, internal links and landing page optimisation, so each page clearly answers the search it’s meant to win.
03
Local SEO
Google Business Profile optimisation, local landing pages, consistent business details across directories, and a practical plan for earning genuine customer reviews.
04
SEO content strategy
Search intent research, service landing pages, genuinely useful supporting articles, topical coverage, and refreshing older content that has slipped in the rankings.
05
Off-page SEO
Legitimate link earning, digital PR opportunities, relevant business citations and brand mentions that build real authority. No link schemes or private blog networks.
06
Ecommerce SEO
Category and product page optimisation, faceted navigation and crawl control, product structured data and a site architecture that helps online stores compete for buying searches.
07
SEO audits & consulting
A one-off technical and competitor review with a prioritised action list, or ongoing advice for in-house marketing teams and developers.
08
SEO performance & reporting
Google Search Console, Google Analytics 4 and conversion tracking set up properly, with monthly reports on rankings, organic traffic, enquiries and what we’re doing next.
How we work
Our SEO process, step by step
A clear structure, tailored to each business. The emphasis changes from client to client — a new online store needs different work from an established trade business recovering from a poor SEO campaign.
01
Discovery & audit
We learn your goals, services and ideal customers, then review your website, Search Console data, analytics, competitors and current visibility.
You receive: a plain-English summary of the issues and opportunities that matter most.
02
Keyword & opportunity research
We map the searches your customers actually use to the pages that should rank for them, and identify the gaps your competitors are winning.
You receive: a keyword-to-page plan with clear priorities.
03
Technical foundations
We fix what limits everything else: crawling and indexing issues, speed, mobile usability, redirects, duplicate pages and structured data.
You receive: a record of the technical changes made and why.
04
Content & on-page optimisation
We improve your key service pages, metadata and internal links, and plan new content where there’s genuine search demand.
You receive: improved pages and a content plan tied to real searches.
05
Authority & growth
We build legitimate authority through citations, partnerships, digital PR and content worth linking to, then expand into new search opportunities.
You receive: visibility of the links and mentions earned for your business.
06
Measurement & refinement
We track rankings, organic traffic, calls, form enquiries and sales, then adjust priorities based on what’s producing results.
You receive: a monthly report with results and next steps.
Free, no-obligation quote
Let’s talk about your rankings
Tell us about your business and the customers you want to reach. We’ll look at your website and recommend the SEO work most likely to pay off.
Commercial SEO
SEO that generates business, not just rankings
A first-page ranking is only valuable if the right people see it, click it, and land on a page that convinces them to get in touch. We plan SEO backwards from the enquiries and sales your business needs.
Step 1
Search demand
People searching for what you sell, in the words they actually use.
Step 2
Relevant rankings
Visibility for the searches that signal real buying intent.
Step 3
Qualified traffic
Visitors who match the customers you want more of.
Step 4
Enquiries
Calls, forms and bookings from pages built to convert.
Step 5
Revenue
New customers, repeat work and a stronger pipeline.
Intent matters more than volume
A search like “emergency electrician Perth” is searched far less often than “electrician”, but the person behind it is ready to call. We prioritise keywords by how likely they are to produce work, not by search volume alone.
The landing page closes the gap
Rankings bring people to a page; the page has to do the rest. Clear service information, real proof, honest pricing guidance and easy ways to make contact turn visits into enquiries.
Technical, content and conversion work together
A fast, crawlable website helps Google. Helpful content helps people. Good conversion design turns both into leads. Treating them as separate projects leaves results on the table — which is why we handle all three.
Business goals set the priorities
If one service has better margins or you have spare capacity in one area, that’s where we focus first. Your commercial goals decide what we optimise, and in what order.
SEO pricing
How much does SEO cost in Perth? What to expect
Our SEO campaigns start from $1,000 per month, with medium, large and highly competitive campaigns from $2,000, $3,000 and $5,000 per month. Where your business fits depends on the factors below, and we confirm the exact fee after reviewing your website, competitors and goals. See our full SEO pricing.
How competitive your market is
Ranking for searches dominated by established national brands takes more content, authority and time than a niche local service.
The condition of your website
Technical problems, thin pages or an outdated platform may need fixing before ongoing SEO can work. Sometimes that’s a quick fix; sometimes it’s a bigger job.
How many services and areas you target
Each service, product category or service area usually needs its own optimised page, content and supporting links.
A one-off audit or ongoing management
An SEO audit gives you a prioritised action plan to implement yourself. Ongoing SEO management means we do the work month after month and adapt as results come in.
A word on cheap SEO packages: very low monthly prices usually mean very little actual work — a few hours, an automated report, or low-quality links that can do more harm than good. If a provider guarantees first-page rankings or won’t explain what they’re doing, treat that as a warning sign.
Before you sign anything
What a good SEO proposal should include
- The specific work to be done each month — not just “optimisation”
- Which keywords and pages will be prioritised, and why
- How results will be measured and reported
- Who will actually do the work
- Contract terms, and how you can leave
- Confirmation that you own your accounts, content and data
Ask for these in writing — from us or any other agency you’re considering — so you can compare proposals fairly.
Get a Tailored SEO QuoteFree, no-obligation consultation. Prefer to talk? Call 1300 717 588.
Industries
SEO for Perth businesses and how their customers buy
Different industries search, compare and decide in different ways. Good SEO reflects how your customers actually make decisions — not a generic checklist.
Trades & home services
Customers often need someone now, so they search with urgency and location in mind and decide quickly. Google Maps visibility, strong reviews and fast, mobile-friendly service pages matter most.
We’ve worked with: Hilton Plumbing, Hilton Electrical, Advanced Lock & Key, Seamless Concrete, Perth Pool Co
Professional services
Buyers research carefully and compare expertise before making contact. Detailed service pages, clear credentials and straight answers to common questions build the trust that leads to an enquiry.
We’ve worked with: Sell My Shares, Mining People International
Ecommerce & retail
Most of the opportunity sits in category and product pages. Crawl control, structured product data and well-organised categories help online stores compete for buying searches against much bigger retailers.
We’ve worked with: Lolly Warehouse, Clutch Direct, PPD
Manufacturing & industrial suppliers
Searches are specific and lower in volume, but each enquiry can be worth a lot. Technical product information, application pages and clear paths for trade enquiries help the right buyers find you.
We’ve worked with: ADP Store Fixtures, Synergy Undercarriage Components, Premier Metals
Healthcare & allied health
Patients look for nearby, trustworthy providers they can book easily. Accurate practitioner and service information, strong local signals and content written within health advertising rules all matter.
B2B & technology
Longer sales cycles mean several people research before anyone makes contact. Content that answers each decision-maker’s questions keeps you on the shortlist from first search to final quote.
We’ve worked with: iZone, Aveling
SEO & AI search
SEO is evolving. Is your business ready for AI search?
Google’s organic results now sit alongside AI Overviews and AI Mode, and many people also ask ChatGPT, Perplexity and other AI assistants for recommendations. These tools rely on the same foundations SEO builds: pages that can be crawled and indexed, clear and accurate information, and a business that’s mentioned and trusted across the web.
AI SEO, also called Generative Engine Optimisation (GEO), is our complementary service for improving how AI-powered search finds, understands and accurately represents your business.
Google AI Overviews
Google AI Mode
ChatGPT
Perplexity
The foundation
Traditional SEO
Builds strong search foundations — technical health, relevant content and genuine authority — so you rank in Google’s organic results.
The extension
Generative Engine Optimisation
Extends that visibility into AI-assisted discovery, helping AI tools find, understand and accurately describe what your business does.
SEO vs Google Ads
SEO or Google Ads? Often, both.
SEO and paid search do different jobs. The right mix depends on how quickly you need leads, your budget and how competitive your market is.
SEO
Strengths
- Visibility you don’t pay for click by click
- Builds momentum that compounds over time
- Earns the trust people place in organic results
Limitations
- Usually takes months to build momentum
- Rankings can’t be guaranteed or fully controlled
Best for: long-term growth and a lower cost per lead over time.
Google Ads
Strengths
- Visibility as soon as campaigns go live
- Precise control of budget, keywords and locations
- Fast testing of offers and landing pages
Limitations
- Traffic stops when spending stops
- Costs can climb in competitive auctions
Best for: immediate leads, launches, seasonal demand and testing.
Using both together
Google Ads can deliver enquiries while SEO builds momentum, and Ads search-term data shows which keywords actually convert — valuable intelligence for SEO. Net Search is a Google Premier Partner, so both channels can be planned by one team.
Your SEO specialists
Meet the people behind your rankings
Net Search is deliberately small. When you work with us, these are the people who audit your website, make the changes and explain the results — with no hand-offs to a rotating cast of account managers.
James Campbell
Technical SEO & digital strategy
Bachelor of Engineering (Software Engineering)
10+ years in web & digital marketing
James combines a software engineering degree with more than a decade of hands-on web development and digital marketing for Perth businesses and online stores. He specialises in technical audits, on-page strategy and turning campaign data into clear, practical decisions — explained without jargon, with the data behind every recommendation.
Jonathan Cream
SEO strategy & full-stack development
Bachelor of Engineering (Software Engineering)
10+ years in web & digital marketing
Jonathan is a full-stack developer and SEO strategist who looks beneath surface-level fixes. He focuses on site speed, structure and user experience, then layers keyword targeting, content improvements and legitimate link development on top — and explains why each change matters to your bottom line.
Supported by our in-house web design and development team. Learn more about Net Search →
Client reviews
Don’t just take our word for it
5.0
★★★★★
Google rating from 18 reviews · Read our Google reviews
“James and his team have been paramount in making my business grow every year. Top level service, competitive pricing and quality work make me a very satisfied customer.”
Clinton Hancock
Managing Director, Hilton Plumbing
“James & Jonathan are FANTASTIC. They are always happy to help & explain in simple terms what they can do or what you need to understand. I’ve learnt a lot from working with them both via Mining People International & would recommend them to anyone looking for honest, friendly & knowledgeable assistance.”
Jessica Kerr
Mining People International
“When we need website design, website development, SEO, SEM/PPC or bespoke online solutions, we will only use Net Search… We’ve been working together for almost 5 years and in that time Net Search has proven to be one of my best suppliers and friend.”
Kirk D’Souza
Head of Marketing, iZone
“Netsearch have been supremely effective with all online aspects of our business. James and Jonathan put in a tremendous effort to understand all components of your business and they have been excellent to deal with! We highly recommend their services.”
Ryan Hart
Sell My Shares Australia
Testimonials are reproduced from client reviews and published case studies.
SEO FAQs
SEO questions, answered honestly
The questions Perth business owners ask us most often about SEO, cost, timeframes and results. Can’t see yours? Ask us directly — you’ll speak with the person who would actually do the work.
Ask Us a QuestionOr call 1300 717 588
What does an SEO agency in Perth actually do?
An SEO agency improves how visible your website is in Google’s organic (unpaid) results for the searches your customers use. In practice, that means fixing technical issues that stop Google crawling and indexing your pages, researching the keywords that bring in buyers, improving and creating content, optimising your Google Business Profile for local searches, earning legitimate links and mentions, and reporting on what has changed. A good Perth agency also understands your local market — the areas you serve, who you compete with and how your customers search.
How much does SEO cost in Perth?
Our SEO campaigns start from $1,000 per month for a small campaign, $2,000 for medium, $3,000 for large and $5,000 for large campaigns in highly competitive markets. Where you fit depends on how competitive your market is, the condition of your website and how many services and locations you want to target. One-off audits are quoted separately. Be cautious of very cheap packages — they usually mean very little real work. See our SEO pricing for details.
How long does SEO take to work?
Most businesses see early signs of progress — technical fixes taking effect, pages being indexed and rankings improving for less competitive terms — within the first few months. Meaningful growth in traffic and enquiries for competitive searches usually takes six to twelve months, sometimes longer. The timeline depends on your website’s history, your competitors and how much work is invested. Because SEO compounds, results built properly tend to keep delivering long after the work is done.
How do I choose a reputable SEO company?
Ask who will actually work on your website and what their experience is. Ask for case studies with real numbers and timeframes, and examples of the reports you’ll receive. A reputable agency explains its strategy in plain English, won’t guarantee rankings, uses legitimate link-building methods and makes sure you own your accounts and data. Our guide on how to choose an SEO agency in Perth covers the questions to ask.
Is SEO worth it for a small Perth business?
Often, yes — particularly when customers search for your services on Google and you compete with a manageable number of local businesses. Local SEO and a well-optimised Google Business Profile can produce a steady flow of enquiries at a lower ongoing cost than paid ads. SEO is less suitable if you need leads within weeks, there’s very little search demand for what you sell, or you can’t commit for at least several months. We’ll tell you honestly in a consultation if it isn’t the right fit.
What is included in monthly SEO services?
It varies with your goals, but monthly SEO typically includes technical monitoring and fixes, improvements to priority pages, new or refreshed content, local SEO and Google Business Profile work, link earning and citation building, and a monthly report. Our reports cover rankings, organic traffic, enquiries and conversions, along with what we did that month and what we’ll focus on next.
Can you guarantee first-page Google rankings?
No — and you should be wary of anyone who does. Google decides its rankings and changes its systems constantly, so no agency controls the outcome. What we can commit to is doing the right work, explaining it clearly and showing you measurable progress. Our SEO case studies show what that approach has achieved for other Perth businesses.
What is the difference between local SEO and traditional SEO?
Local SEO focuses on searches with local intent — such as “plumber near me” or “accountant Perth” — and on appearing in Google Maps results. It relies heavily on your Google Business Profile, reviews and consistent business details across the web. Traditional SEO targets broader organic rankings through technical improvements, content and authority, and matters most for businesses that sell across Australia or online. Many Perth businesses need both. Learn more about our local SEO services.
Do I need a new website to improve my SEO?
Usually not. Many websites can be improved substantially with technical fixes, better content and stronger internal linking. A rebuild is worth considering when the platform is outdated, the site is very slow, or the structure fundamentally doesn’t suit your services. Because we also design and build websites, we can give you an unbiased view — and if a rebuild is the right call, we plan the migration carefully so you keep the rankings you already have.
How do you measure whether SEO is working?
We focus on measures that connect to your business: enquiries, calls, form submissions and sales from organic search, alongside organic traffic, the pages and keywords driving it, and ranking positions. We use Google Search Console and Google Analytics 4, and check that conversion tracking is set up correctly so the numbers can be trusted.
Is SEO better than Google Ads?
Neither is better in every situation. Google Ads delivers visibility immediately but stops when you stop paying. SEO takes longer to build but keeps working without a cost for every click. Many businesses use Ads for immediate leads while SEO builds momentum, then rebalance over time. Our Google Ads team can help you plan both.
What is the difference between SEO and GEO?
SEO improves your visibility in search engine results, mainly Google’s organic listings. Generative Engine Optimisation (GEO) focuses on how AI-powered tools such as Google AI Overviews, ChatGPT and Perplexity find, understand and describe your business in their answers. GEO builds on a strong SEO foundation rather than replacing it. See our AI SEO and GEO services to learn more.
Will SEO help my business appear in Google AI Overviews?
It helps, but nobody can guarantee inclusion. Google says pages shown as links in AI Overviews need to be indexed and eligible to appear in Search with a snippet, and that there’s no special markup or extra requirement beyond normal SEO best practice. Pages that are crawlable, clearly written and genuinely helpful give you the best chance. GEO work can help further by improving how your business is represented across the sources AI tools draw on.
Can you take over an existing SEO campaign?
Yes. We start by reviewing what has been done — technical changes, content and the links that have been built — so we can keep what’s working and fix anything that may be holding you back. We’ve helped businesses recover after a previous SEO provider hurt their rankings. We’ll also make sure you have access to your own Google Search Console, Analytics and Business Profile accounts.
What happens during an SEO consultation?
We talk about your business, your goals and the customers you want more of, then look at your website, current search visibility and competitors. You’ll get an honest view of the opportunities and problems we can see, what we’d prioritise first, and whether SEO is a sensible investment for you right now. The consultation is free and there’s no obligation.
Free SEO consultation
Let’s get your business found by more customers
Tell us about your business and where you want to grow. We’ll look at your website and search visibility, then give you straight answers about what SEO could achieve — including if it isn’t the right fit right now.
- Speak directly with an SEO specialist, not a salesperson
- Honest, no-obligation advice about your website and market
- A clear view of what we’d prioritise first, and why