Microsoft Advertising · Bing Ads · Australia-wide

Microsoft Ads & Bing Ads Management

Reach the searchers your Google Ads miss, often with less competition.

Microsoft Advertising shows your ads on Bing, Microsoft's partner sites and in Copilot. Its audience tends to skew towards desktop users, businesses and older searchers. We manage Microsoft Ads alongside your Google Ads, so you reach more of your market without doubling the work.

Get a free quote Call 1300 717 588

Search specialists

Google Premier Partner 2024–2026

Your account, your billing

Ad spend charged to your own card

Time-based fees

Not a percentage of ad spend

No lock-in contracts

Pause or change budgets anytime

What's included

Microsoft Ads, managed properly

Microsoft Ads isn't just a copy of Google. We adapt campaigns to how Bing's audience searches and buys.

Import, then adapt

We bring across what's working in Google Ads, then adjust keywords, bids and ads for Microsoft's audience.

Search campaigns

Text ads on Bing and Microsoft's network, targeted to the searches that bring you customers.

Microsoft Shopping

Product ads for online stores, powered by a Microsoft Merchant Center feed.

Audiences and remarketing

Reach past visitors and relevant audiences across Microsoft's network.

UET conversion tracking

Microsoft's Universal Event Tracking tag set up by our developers, so every campaign is measured on real enquiries and sales.

Reporting alongside Google

See Microsoft and Google results side by side, so budget goes where it works best.

How it works

Our Microsoft Ads process

Review

Check what's working in Google Ads and whether Microsoft Ads suits your audience.

Import and adapt

Bring campaigns across and tailor them for Microsoft.

Track

Install and test UET conversion tracking.

Optimise separately

Manage bids, searches and ads on their own results, not Google's.

Microsoft Ads FAQs

Bing Ads questions answered

Whether it's worth it, and how it fits with Google.

Ask About Microsoft Ads

Or call 1300 717 588

Is Bing Ads the same as Microsoft Ads?

Yes. Bing Ads was renamed Microsoft Advertising, but many people still call it Bing Ads.

Is Microsoft Ads worth it in Australia?

Bing has a smaller share of searches than Google, but its audience can convert well and there's often less competition. It's usually best added once your Google Ads are working well.

Can you copy my Google Ads campaigns?

We can import them as a starting point, then adapt keywords, bids and ads, because Microsoft's audience and settings differ from Google's.

How much should I spend on Microsoft Ads?

Usually less than on Google, because search volumes are lower. We'll recommend a test budget and adjust based on results. See Google Ads management for how our fees work.