Home / SEO Perth / Local SEO Perth
Local SEO · Google Maps · Business Profile
Local SEO Perth Get Found by Customers Near You
Show up in Google Maps and local search when Perth customers look for what you do.
Net Search helps Perth businesses win more calls, enquiries and visits from local search. We optimise your Google Business Profile, build service and location pages that genuinely help customers, keep your business details consistent across the web and track the enquiries that result, all handled by our in-house Perth team.
What local SEO covers
Everything Google weighs up when it ranks local businesses
Google Business Profile optimisation and upkeep
Service and location pages written for customers
Reviews: a compliant process for earning more
Citations: consistent details across directories
Local links and mentions from Perth sources
Tracking of calls, directions and enquiries
In-house Perth team
Based in Ascot, no outsourcing
5.0★ Google rating
From our own client reviews
No lock-in contracts
Stay because it’s working
Plain-English reporting
Calls, enquiries and rankings
How local search works
How Google decides which local businesses to show
When someone searches for a service near them, eg. “electrician Bayswater” or “dentist near me”, Google usually shows a map with a handful of businesses above the regular results. Google says local results are based mainly on three factors.
The map results and the regular “organic” results below them are ranked differently, so effective local SEO works on both: your Business Profile for the map, and your website for the organic results.
01
Relevance
How well your Business Profile and website match what someone is searching for. Accurate categories, a complete list of services and pages that clearly describe each service all help Google understand what you do.
02
Distance
How far your business is from the searcher, or from the place named in their search. Nobody can change where a customer is standing, so we make sure Google knows exactly where you are and which areas you serve.
03
Prominence
How well known and trusted your business is. Google looks at signals such as reviews, links and mentions across the web, and how your website performs in search. This is where consistent, long-term work pays off.
Source: Google Business Profile Help: tips to improve your local ranking on Google.
Our local SEO services
Local SEO services for Perth businesses
Every campaign is built around how your customers search and the areas you actually serve. These are the building blocks we work with.
01
Google Business Profile optimisation
Categories, services, business description, opening hours and photos, set up accurately and kept current in line with Google’s guidelines.
02
Service & location pages
Pages for each service you offer and the areas you genuinely serve, with the detail customers want, not near-identical suburb pages stuffed with place names.
03
Reviews strategy
A simple, compliant way to ask happy customers for Google reviews. No incentives and no fake reviews: they breach Google’s policies and can breach Australian Consumer Law.
04
Citations & consistency
Your business name, address and phone number kept consistent across directories, maps apps and industry listings, so Google can trust the details it finds.
05
Local links & mentions
Genuine mentions from local associations, suppliers, sponsorships, community groups and Perth media that build your prominence in the area.
06
Technical & on-page SEO
Fast, mobile-friendly pages, clear contact details, click-to-call and accurate LocalBusiness structured data, so your website backs up your Business Profile.
07
Local content
Helpful content about the work you do in Perth, from project examples to answers to common customer questions, giving Google and customers more reasons to choose you.
08
Tracking & reporting
Calls, direction requests and website visits from your Business Profile, plus enquiries from your local pages, reported in plain English.
Google Business Profile
Google Business Profile optimisation
Your Google Business Profile (previously called Google My Business) is often the first thing local customers see. It puts your business on Google Maps and in the map results, with your reviews, photos, opening hours and a button to call you.
Google renamed Google My Business to Google Business Profile in 2021, but the job hasn’t changed: give Google complete, accurate and current information about your business. A well-maintained profile helps you appear for more relevant searches and gives customers the confidence to call.
We also make sure your profile follows Google’s rules. Adding keywords to your business name, using a virtual office address or listing areas you don’t serve can get a profile suspended, and recovering from a suspension takes time you don’t want to lose.
What we optimise on your profile
Primary and secondary business categories
Services and products, with clear descriptions
Your business description and opening hours, including holiday hours
Service areas for businesses that travel to customers
Photos of your team, your work and your premises
Updates and offers that keep your profile active
A plan for earning and responding to reviews
Consistency with your website and other listings
Run a service-area business from home? You can hide your address and show the areas you serve instead.
Results
Results for Perth service businesses
Two local service businesses, measured in organic traffic and Google rankings. Each figure comes from the client’s campaign report and is shown with the reporting period it covers.
Local services · SEO recovery
Perth Pool Co
283%
increase in organic traffic
10
#1 rankings, plus 29 more top-3 keywords
Reporting period: January 2020 to January 2021
“Our rankings were negatively impacted from a previous SEO company and the team at Net Search have completely turned it around.” Raquel Kovac, Perth Pool Co (Google review)
Trades · Electrical
Hilton Electrical
107%
increase in organic traffic
19
keywords ranking #1 on Google
Reporting period: May 2021 to January 2022
A competitive local trade market, where organic traffic more than doubled over the reporting period.
More local clients
Other Perth businesses we’ve helped
Including Hilton Plumbing, Advanced Lock & Key and Seamless Concrete. Read the full write-ups, with the reports behind each result.
Results come from individual client campaigns and depend on each business’s market, competition, website and investment. They show what we’ve achieved, not a guarantee of future rankings.
Who it’s for
Is local SEO right for your business?
Local SEO suits any business whose customers are in a particular area, whether they come to you or you go to them.
Trades and home services, such as plumbers, electricians, builders, locksmiths and pool specialists
Health and professional services with a practice or office customers visit
Shops, showrooms and hospitality venues with a physical location
Businesses with several locations that each need their own visibility
Selling online, or to customers right across Australia? Our SEO services and ecommerce SEO are a better fit.
How a local SEO campaign works
01
Local audit
We review your Business Profile, website, reviews and listings, and the competitors appearing in the map results for your key searches.
02
Fix the foundations
Profile categories and details, consistent citations, technical issues and the service or location pages you’re missing.
03
Build prominence
Reviews, local links and mentions, and content that shows the work you do in Perth.
04
Measure and refine
Calls, direction requests, enquiries and rankings, reported in plain English, with the plan adjusted as results come in.
SEO campaigns start from $1,000 per month
The right level depends on your competition and how many services and areas you need to rank for. See how our pricing works, or ask us for a tailored quote.
What our clients say
“
★★★★★
James and his team have been paramount in making my business grow every year. Top level service, competitive pricing and quality work make me a very satisfied customer.
CH
Clinton HancockManaging Director, Hilton Plumbing
Explore our SEO services
More ways we can help you rank
SEO Perth
Our complete SEO service: technical, on-page, content, local and link earning, in one plan.
SEO Audits & Technical SEO
Find and fix what stops Google crawling, understanding and ranking your website.
Ecommerce SEO
Category, product and technical SEO for WooCommerce and Shopify stores.
AI SEO & GEO
Help ChatGPT, Gemini and Google’s AI Overviews find and accurately describe your business.
Website Migration SEO
Protect your rankings through a redesign, platform change or domain move.
SEO Case Studies
Real campaign results, with the reports and reporting periods behind them.
Local SEO FAQs
Local SEO questions answered
Straight answers to the questions Perth business owners ask us most about local search and Google Maps.
Ask a Local SEO QuestionOr call 1300 717 588
What is local SEO?
Local SEO is the work of helping your business appear when people search for products or services in a particular area: in Google Maps, in the map results above the regular listings, and in the organic results for searches like “plumber Joondalup” or “accountant near me”. It combines your Google Business Profile, your website, your reviews and your reputation across the web.
How is local SEO different from regular SEO?
Regular SEO focuses on ranking your website for relevant searches wherever they happen. Local SEO adds the signals Google uses for location-based searches: your Business Profile, how close you are to the searcher, your reviews and consistent business details across the web. Most local businesses need both. See our SEO Perth services.
Is Google My Business the same as Google Business Profile?
Yes. Google renamed Google My Business to Google Business Profile in 2021. It’s the same free listing that shows your business on Google Maps and in local search results; only the name changed.
How can I rank higher in Google Maps?
Google says local rankings depend mainly on relevance, distance and prominence. You can’t change where a searcher is, but you can improve relevance (accurate categories, services and website content) and prominence (reviews, links, mentions and a strong website). Adding keywords to your business name might look tempting, but it breaches Google’s guidelines and can get your profile suspended.
How long does local SEO take?
Fixing your profile details, categories and citations can make a difference within weeks, once Google has processed the changes. Building prominence through reviews, links and content takes longer, usually months, depending on how competitive your area and industry are. We’ll give you a realistic outlook after reviewing your market, and we never guarantee rankings.
Do I need an office in Perth to rank locally?
You need a real address where you serve customers, or a service area if you travel to them. Service-area businesses, like many trades, can hide their address and show the suburbs they cover instead. Under Google’s guidelines, virtual offices and mailbox addresses generally aren’t eligible for a Business Profile.
Should I create a page for every Perth suburb?
Only where you genuinely serve customers and have something useful to say about that area. Dozens of near-identical suburb pages can be treated by Google as doorway pages, which can hold your whole site back. A few strong service pages, backed by real local detail and project examples, usually work better.
Can you help us get more Google reviews?
Yes. We set up a simple process for asking customers for a review at the right moment, with a direct link to your profile. We don’t buy, write or incentivise reviews: that breaches Google’s policies, and fake or misleading reviews can breach Australian Consumer Law.
How much does local SEO cost?
Our SEO campaigns start from $1,000 per month. The investment depends on how competitive your industry is, how many services and areas you target, and the condition of your website and profile. See our SEO pricing, or ask us for a tailored quote.
Does local SEO help with AI search?
Often, yes. AI tools such as Google’s AI Overviews and ChatGPT draw on much of the same information local SEO improves: your website, Business Profile, reviews and consistent listings. Learn more about AI SEO and GEO.
Local SEO consultation
Ready to be found by more local customers?
Tell us about your business, the services you want more of and the areas you serve. We’ll look at how you currently appear in Google Maps and local search, and talk you through what we’d do next. No obligation.
1
Tell us about your services and service areas
2
We review your Business Profile, website and local competitors
3
You get clear recommendations and a quote
No lock-in contracts. Your Business Profile, website and data stay yours.
Let's Talk
Unleash your digital potential through data and high performance digital marketing. Get a free, no obligation quote.
