I’m sure you’re tired of countless phone calls and emails from overseas SEO providers claiming they can get your business to number 1. Unfortunately, the SEO industry doesn’t have the best reputation for being trustworthy or delivering on what they claim.
At Net Search we bring integrity, honesty and transparency to all of our SEO services. There are no lock-in contracts and each month you will see the work we have done and the results it has generated.
SEO is a very tricky service to get right. Google is constantly updating its search algorithm and if you are too aggressive you run the risk of being penalized. It is for this reason that you need to work with an experienced team who have generated real results for Perth businesses.
When trying to understand SEO, think about it from Google’s perspective. Google wants to deliver the best information for a user’s search. This means that Google wants a site that is trusted, has a good user experience, and lots of relevant and unique content. SEO done right isn’t about tricking Google into ranking your site, it’s about making your site deserve to rank higher.
Our team works through each of these four categories of SEO to ensure that your website has high trust, relevant content, no technical issues and a good user experience. You will see exactly what work we do and why we do it. No smoke and mirrors, just a good quality solution for a reasonable price.
Over the years we have developed tried and tested methods of improving your website across all areas of SEO. Whether you need more quality backlinks or more relevant content on your site, our team have the expertise and tools to get your website ranking in the top spot.
It is this level of transparency on the work that we do that sets us apart from other SEO providers in Perth.
Having run SEO campaigns for over 10 years, we know from experience what does, and does not work with ranking a website higher. There is a lot of misinformation about SEO and the industry is filled with aggressive sales people and con artists.
What makes us different is that our SEO service is transparent and honest. We have ranked local and national sites in #1 for some extremely competitive search terms. We work hard for our clients, so there is nothing to hide. We don’t do lock-in contracts and you can talk directly to the person running your SEO campaign at any time.
If you’re Googling ‘SEO Perth’ then chances are you’re a local business owner or manager looking to improve your marketing return on investment. Perhaps you’ve heard that SEO services are the “be all and end all” of modern marketing but you’re not 100% sure why. Maybe you’ve had some experience working with SEO companies in Perth, but you weren’t quite satisfied with the results. Or, like many people in your position, you’re looking to improve your businesses localised SEO performance and you want to work with experienced professionals…but you’re unsure how to differentiate between the many SEO agencies who all seem to be promising the exact same thing.
Based in Perth and with over 10 years of experience in SEO marketing services, Net Search is proud to offer a tailored approach to online marketing. At Net Search, we understand that local business owners are looking for a personalised approach to SEO, minus the mind-numbing technobabble that always seems to come peppered with incomprehensible IT jargon. Our specialised team of industry experts are committed to delivering top class SEO strategies that are simple to comprehend, affordable and extremely effective. This fine-tuned approach provides our customers with a superior return on investment that is both measurable and long-lasting.
But in order to see the real value of working with a Perth-based SEO agency, it helps to first gain an understanding of what exactly SEO is, how it can benefit your business and which SEO strategies will deliver the greatest returns for your business.
SEO stands for “Search Engine Optimisation” a designation that broadly describes the process of improving your company’s online presence. According to the international research group at Internet Live Stats, Google receives approximately 3.5 billion searches every day. With such a staggering number of searches to deal with, how is it possible for a local Perth business to reach the customer-base they’re aiming for? This is where SEO services play such an important role. An experienced SEO agency will use established strategies to ‘optimise’ your website content. An optimised website will achieve higher search engine rankings from Google, resulting in greater visibility for you and your business.
While it is theoretically possible to optimise your own website, for the average company this is an incredibly time-consuming and expensive process that leads to only incremental improvements at best. Instead, most businesses choose to work with an SEO agency that has the resources, expertise and market knowledge necessary to deliver measurable improvements. But unlike some SEO companies, Net Search don’t just aim for generic high rankings – after all, if you’re a Perth-based business seeking to attract a local audience then there’s no point paying tens of thousands of dollars for a website that will draw an international crowd. Net Search specialises in crafting SEO services for Perth businesses, using our technical expertise to enhance your location-based results.
At the very heart of search engine optimisation is the Google algorithm – a convoluted mathematical equation that is used by Google to match up incoming searches quickly and effectively with applicable websites. While the algorithm itself is extraordinarily complex, at its core are three fundamental principles: Does the website have authority? Is it relevant? Is it useful?
In summary, if you want your business to achieve high ranking Google results, you need to have a website that is trustworthy, relevant and useful in the eyes of Google and its many users. This can only be achieved by utilising effective SEO strategies.
While traditional advertising methods such as print, TV and radio certainly still have value, a search engine optimised website is crucial for business success. This is supported by an April 2020 survey conducted by Datareportal which found that 81% of respondents searched online for a product or service to buy. And, unlike traditional forms of advertising where you can simply pay more to achieve higher exposure, search engine providers won’t let you buy improved rankings – you must earn them organically. In short, if you want your customers to be able to find you online, you need the help of an experienced SEO agency in Perth!
Net Search has found that a customised SEO strategy is the most effective form of marketing a business can engage in. This is because SEO services:
Rather than focus on one specific element of search engine optimisation, Net Search embrace a multi-faceted style that we’ve found delivers superior SEO Perth rankings. By combining all the proven SEO best practice strategies, we’re able to boost our client’s website traffic, increase user engagement and, ultimately, expand sales. These strategies include:
This is always the first place an SEO agency should start because it’s impossible to know the best way forward without first understanding your current position. Our comprehensive audit will look at how your website currently functions and what kind of content you have on offer. In addition to examining website usability and level of engagement, we’ll also examine the back-end metrics to see if there is room for improvement from a technical perspective.
Once the audit is complete, we can get to work improving your current online presence. This may involve adding more content to your website, creating a more user-friendly space or simply organising the pages so that they are easier to navigate through. The goal at this stage is to create a website that your customers will find engaging, helpful and simple to use, while also ensuring that it will appeal to Google “search bots” (the software search engines use to evaluate and rank websites).
Keywords play a critical role in search engine optimisation, but this step involves more than just finding the right keywords – we also need to ensure they’re used correctly. Our developers will undertake rigorous research to ensure the keywords we focus on are the ones that are most likely to result in local engagement. Once we’ve identified which search keywords your target audience is using, we can start to integrate them into your website. It’s very important that this is done in a natural way, as “keyword stuffing” (jamming in so many keywords the text barely makes sense) will result in Google penalising your ranking.
Tags and Subheadings:
In addition to using your keywords throughout the text on your website, these phrases should also be incorporated into the titles and subheadings. Search engines use title tags and subheadings to determine what information can be found on that particular website, so it’s important that these tags are accurate, descriptive and keyword focused.
Evaluate Off-Page SEO:
In addition to what’s happening on your website, we’ll also evaluate what’s happening off-page. Google has over 200 factors that they use to determine search engine rankings and some of these will exclusively focus your websites’ off-site logistics. The idea is to make your website look like it has more authority and one of the main ways to do this is with backlinks.
The importance of backlinks cannot be overstated. The more backlinks your website has, the greater trust a search engine will place in it. But just as important as the quantity is the quality of these links. We want your website to be associated with other trusted and relevant domains, which is why Net Search is committed to high-quality link building that will produce long-term results.
Many SEO companies focus so much on acquiring backlinks that they forget about the importance of internal links. Internal links are those that direct users to other relevant pages within your website. For example, you may have a link from your Frequently Asked Questions page to your Product page or a link from your Home Page to your latest blog entry. The great thing about internal links is that they are simple and yet highly effective at directing users (and Google “search bots”) towards the most useful content on your website.
SEO Services Perth:
If you’re trying to reach a Perth-based audience then that is where you should be directing your SEO strategy. Enhancing your websites local visibility will go a long way towards driving your target audience towards your website. After all, if you’re a plumbing business who only operates in the Perth metro area then it makes more sense to focus on local keywords (e.g. “Perth plumbing services”) than it does to try and gain the #1 international Google ranking for “plumber”.
Claim your Google My Business Listing:
Google My Business is a free listing that includes links to your website, shows your location on Google Maps and allows customers to leave reviews and feedback. It also plays an instrumental role in funnelling local traffic towards your website, yet it is often underutilised by existing businesses. By claiming and updating your Google My Business profile we make it easier for local searches to be matched up with your business.
In the often-quoted words of Microsoft founder Bill Gates, “content is king”. This is true for SEO, but it doesn’t mean that volume alone is the deciding factor. You can have 300 pages on your website, all featuring 2000+ words, but if the text is hard to read, poorly organised and non-sensical then it’s not going to improve your Google search rankings. Net Search will help you craft high-quality content that appeals to your target audience, the kind of content that people will actually want to engage with.
Understand Meta Descriptions:
What is a meta description? When you use a search engine, you’ll generally see a list of website links, each followed by a small blurb of text. This little blurb is the website meta description. Now, most web developers are aware that in September 2009 Google announced that they would no longer be using meta descriptions as a ranking factor. As a result, many ceased to view meta descriptions as being important. But while Google may not view them as important, think about the people completing the Google search – improving your meta descriptions makes it more likely people will click through to your website and become a paying customer.
The up-front answer? It will very much depend on you. Your business, your website, your goals for future growth, your target audience and your local industry. Search engine optimisation is such a personalised service that it is impossible to simply list a generic dollar figure that will be accurate. But while we can’t provide you with a universal estimate here, we can promise you the following 6 things:
To discuss exactly what kind of SEO services will deliver the highest return on investment for your business, contact Net Search today on phone: 1300 717 588 or via email: [email protected].