I’m sure you’ve heard the term ‘mobile-friendly’ before, but what does it mean?
At its base level, mobile-friendly means that your website’s information is readily accessible across all of the different platforms, in particular, on much smaller screens such as smartphones and tablets.
This means that the website needs to work on all devices, it does not however, clarify that your site needs to work well on all devices- something our competitors take advantage of. Having a desktop website squeezed into a mobile screen may technically be ‘mobile friendly’, but to be honest it really isn’t, as the user experience sucks. A website that is truly mobile friendly is a website that delivers an effective, satisfying experience to users on all devices and it is this service we offer here at Net Search.
In short, a website design created to be a properly mobile-friendly site enhances a user’s experience and has a better chance of generating customer engagement and conversion to sales.
We don’t just make our websites mobile friendly by making them responsive, we go the extra mile to ensure mobile-friendliness and good user experience across all devices.
When working on your website design it is important to realize that no one screen size has more than 20% of the market. Designing a website for one screen size is a mistake, as most users will be viewing it on something smaller or larger.
To accommodate this we consider how each design element will display on desktop, laptop, tablet and mobile during the wire-framing, design and implementation phases of building a new website. This way we can ensure that the user experience is first-class no matter what device is viewing it.
Another important factor, especially on mobiles, is your website’s load speed- 57% of mobile customers will abandon a website if they need to wait 3 seconds for a page to load. At Net Search, we build our websites to be fast so users can quickly and easily access your site.
What is the point of building a new website if doesn’t accommodate over 50% of its visitors? Mobile friendliness is absolutely essential to any website and is paramount to any digital advertising campaign.
Utilising the limited real estate of a mobile screen can be tricky and add extra work to a project, however the cost of not investing in developing a proper mobile-friendly interface is much higher.
You can check whether your website is mobile friendly here: https://search.google.com/test/mobile-friendly.