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With Australians spending over $30 billion a year in online shopping, it’s clear that eCommerce is a huge industry. With so many transactions being made online, it’s not surprising that more and more businesses are utilising Google Shopping Ads to generate more exposure and sales.
Using Google Shopping Ads, your products can be showcased on many platforms including Google search results, Google shopping and in the Google display network.
Setting up a Google Shopping Ads campaign can be tricky to setup and optimize, however once it’s up and running it is a fantastic way to supercharge your online sales.
Any business looking to leverage Google Shopping Ads will need to have a Google Merchant Centre account. We will take care of this for you as well as configuring the necessary shopping product feeds.
Shopping Ads work by taking the product types in your product feed and then showing them based on Google’s own keyword data. Google will display your shopping ads to users when people are searching for products like yours.
Google Ads is a bidding based system, meaning that whoever bids the most money for a product listing ad will generally receive the most exposure. As part of our Google Adwords management service will closely monitor your Google Shopping Ads and adjust the bids where necessary to ensure that you are getting the best bang for your buck.
With over 90% of searches going through Google, Google Shopping Ads are a very effective way to showcase your products to potential customers. With our conversion tracking you will be able to see exactly how many sales (and even how much profit) the campaign is bringing in and make calculated adjustments to the campaign based on your return on investment.
We don’t do lock-in contracts for our Google Ads accounts and will only charge for our time managing the account. Our clients are given full access to their Adwords accounts so they can turn them on or off at will. All Google Adwords budget spent is debited directly by Google, so there is complete transparency on the how much of your budget is being used.
If you have an eCommerce website and want to increase your sales, then Google Shopping Ads is an extremely effective form of advertising which you should be using as part of your digital marketing.
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