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Whether you’ve just had a brand new website built, or if you just want more targeted traffic to your site, social media marketing is an effective tool for getting more exposure online.
Unlike SEO and Adwords which target people searching on Google, social media advertising target people using social media sites such as Facebook, Instagram and LinkedIn.
Social media advertising is so much more than just creating a Facebook page and putting up the occasional post. Facebook, Instagram and LinkedIn all have complete advertising tools for businesses to promote their products and services.
Before starting a social media advertising campaign, our team will take the time to understand your business and your target market. It’s important that we can accurately target your customer base and it is also important that we create a series of advertisements which are engaging, and ultimately, lead to clicks and sales.
Facebook has over 2.3 billion active users, making it one of the best platforms for getting more exposure online.
With over 1 billion active users, Instagram is one of the fastest growing social media platforms.
LinkedIn is an online space where professionals come together to network. If you are looking to target specific industries or professions, then LinkedIn advertising is the ideal choice.
There is no ‘one size fits all’ solution for social media advertising. Each business is different in terms of their goals, budget, unique selling proposition, and target market.
With digital marketing, it is essential to be constantly checking what is (and what it not) working, and then making the necessary adjustments; social media advertising is no different. Our team will manage your social media advertising, checking whether the current set of targeting options are delivering the correct amount of exposure, and that the ads we are using are generating a good level of consumer engagement.
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