User experience (oftentimes referred to as UX) is the all-encompassing term to describe how the customer engages with your website. Naturally, you want your website to have a good UX, but achieving this can be tricky. A balance needs to be struck between giving the user too little and too much information. Visual elements need to be laid out in a way where the interface doesn’t become cluttered. The flow of information needs to make sense to the user, and the pages in the website need to be organized in an intuitive navigation structure. Each of your pages need a clear call to action as you don’t want the user to find themselves at a dead end.
Whether you need a WordPress website, ecommerce web design or a mobile friendly website, we have the experience necessary to carefully and thoughtfully design your website so that the user experience is seamless from beginning to end.
A good website user experience doesn’t happen by accident. It comes about from measured and calculated decision making during the design process. User interfaces need to be simple to navigate, easy to use, and created with the proper colors and fonts for your audience.
If the user has a bad experience with your website, they won’t convert to a paying customer.
A bad user experience undermines all digital marketing and will result in a bad return on investment.
Don’t waste thousands sending visitors to a sub standard website as your digital marketing campaign will be doomed to fail.
Before investing in digital advertising, first invest in ensuring a satisfying user experience for your site visitors.
Some common mistakes that we see websites make include:
When we design a website we start from the ground up. We start by creating an information architecture to determine what pages your site needs and how these will be organized within your site’s navigation.
We then create a wireframe for each of your pages. This way we can ascertain the best way to lay out the information so that it flows in a way that makes sense to the user.
Once the wireframe is approved, we then move on to apply the photos, colours, typography and other design elements so that the website looks great, but also creates an overall experience that fits in seamlessly with your brand.
By ensuring that your web design is completed from the ground up with UX at the forefront of our decisions, we make sure that you have a website that not only looks amazing but is laid out in a way to create the best possible user experience and conversion.