Google my business (GMB) is a free service provided by Google to help businesses manage their digital presence on Google.
A GMB listing is used in Google Maps and will also display relevant information on the right hand side of Google Search results when someone looks up your business name. Your GMB listing is important for Perth SEO as it contains important information such as your opening hours, address, phone number, website and reviews. Your listing also contains photos, an about section and posts.
The listing is free is absolutely necessary for all businesses. Even if your business is online and does not have a physical location, you should still consider create a service area GMB listing.
Google my business is essential for local SEO as it enables your listing to appear in search results when someone is looking for your products or services.
When used correctly, GMB is a powerful tool for driving traffic to your site.
If you’ve done a Google search at some point such as ‘restaurants near me’, then you’ve noticed that Google returns a list of locations where you can eat based on your current location.
If these places did not have a GMB listing, they would not have shown up in your search, making it almost impossible for them to receive your patronage.
The first step is to setup and claim your GMB listing. Claiming your GMB listing is fairly straightforward, however it can take time as you need to wait for a code to be mailed to your physical address.
Once claimed, your GMB listing needs to be filled with all of the correct relevant information. This includes a description, operating hours, website, category, services area and photos.
You need to keep your GMB listing active. This means getting regular reviews, uploading photos every few weeks and doing a weekly GMB post. You will also need to make sure that your business listing is in all of the major local directories so Google can see multiple citations of your business address.
If you want your business to show up better for local searches, contact us today to find out how we can optimise your GMB listing.