Unlike Google search ads which target Google Search results, display advertising is a type of advertising where advertisements (banners, images or text ads) are placed on third-party websites. Google’s display network (GDN) is estimated to reach 90% of internet users with it’s powerful platform Adsense, including popular sites like Youtube and Reddit.
Display ads give you the opportunity to showcase your business in a wide variety of advertisement formats to millions of users across the globe. When you create display ads that target the right audience and have the right message, it can be a very cost effective way to increase brand awareness.
Google display network’s (GDN) targeting allows you to ensure that your display ads are shown to the correct audience, so you can ensure you aren’t wasting your budget showing your ads to the wrong people.
When we create a display advertising campaign we look at the bigger picture first. What sales message will get your ad noticed and resonate with your target market? What topics, demographics, and interests would your target market fit in to? What action do we want the user to take once they have clicked on the ad? These questions are important, as they give us a clear understanding of the overall strategy. This way, graphic designers can customize a set of display ads which match your branding perfectly and help you stand out with our carefully crafted sales message.
We will then set up a series of targeting options for your display campaign to ensure that the ads are shown to your target audience. This gives your business the best chance of reaching your audience, and converting them into sales.
Finally we will setup conversion tracking for your campaign so we can see exactly how well it is performing not only in terms of impressions and clicks, but also in terms of the number of conversions it has generated.
Display ads are just one of the many type of advertising offered with out Google Adwords management service. If you are looking to improve your brand exposure and connect with your target audience, then utilising Google’s display network of over 2 million websites with an effective display advertising campaign can have amazing results for your business.