Search Engine Optimisation (SEO) is an investment for your business.
But what kind of return you’ll make on that investment can be impacted by many things.
Some business owners assume that this is a simple job that can be done by anyone (even an in-house staff member, thereby cutting costs).
Others may feel that a short-term marketing campaign involving traditional media (print, radio or television) may produce a quicker surge in sales. Some get so hung up on the start-up costs involved in SEO that they forget to calculate the benefits and potential ROI.
In this article, we’re going to examine why SEO is an investment for your business. And not just any investment – a long-term investment that, when implemented correctly, has the potential to keep paying dividends for many years to come.
Is It Worth Paying for SEO?
It is theoretically possible to undertake your own successful SEO strategy in the same way that it’s theoretically possible for a bride to single-handedly cater her own wedding.
But it’s going to involve a lot of stress, a lot of time, a lot of energy and you’re still likely to end up disappointed with the results.
Why is that so often the case?
Because optimising your business website for improved search engine rankings is an incredibly complex process.
When done correctly it combines industry experience with technological savvy and marketing finesse. It’s based on extensive research and the correct interpretation of relevant data. It involves, not just knowing how to do something, but understanding best-practise implementation and how this can have an impact on your ranking results.
And finally, it requires a clear appreciation for the difference between black hat and white hat SEO strategies, and a firm commitment to avoiding those murky grey areas which always promise quick results but more often results in sharp penalisations.
Why Does My Business Need SEO?
According to a recent study by Ahrefs (based on over 1 billion websites), 90.63% of webpages receive no traffic from Google.
This is a staggering figure.
Even though there are an estimated 5.8 billion Google searches completed every day there are literally hundreds of millions of websites that won’t ever show up in a first-page search result.
What is the single biggest reason these pages are wasting away in a digital no-mans land? They haven’t been optimised for search engine rankings.
You can have an expertly designed and beautifully presented website, but if it doesn’t have SEO then it’s highly likely that not many people will ever see it.
Top shelf SEO goes far beyond just adding content or achieving a few good backlinks. It involves the backend programming, the wording of the text, the volume of information, the layout, the images, the overall user-friendliness and a whole host of other intricate elements.
Only when all these facets have been optimised by an experienced professional can you start to expect improved search engine rankings.
Why Is SEO An Investment for Your Business?
Many business owners are surprised to discover that, compared to other forms of marketing, SEO is surprisingly affordable.
Despite this, some may still struggle with the idea of investing in SEO because you don’t receive an immediate tangible result – it’s not a print ad you can see or a radio jingle you can hear.
But this doesn’t mean that SEO can’t deliver measurable results. When you invest in SEO you’re investing in:
- A Long-Term Digital Marketing Strategy:
A digital marketing strategy should have as its foundation a well-designed SEO framework that has been tailor-made for the business. It begins with an evaluation of your existing online presence, followed by extensive industry research and data interpretation. The purpose of this initial investigation is to determine what areas of your website need upgrading and in what direction your SEO strategy should be heading. From this point, your SEO agency can start to actively work on making improvements. Unlike a 6-week Google Ads campaign, which delivers fast results for a limited amount of time, with SEO your website will start to see a steady and continuous rise in search engine rankings. And the higher your ranking, the more qualified leads you will achieve.
- Ongoing Maintenance and Fine-Tuning:
SEO shouldn’t be viewed as a static concept – search engines are continually adjusting their algorithms and making changes to how they view incoming search queries. To stay up to date with these modifications, SEO needs to be monitored and periodically fine-tuned. This may include regular audits and industry market research, keyword analysis and even an examination of what your chief competitors are doing online. There will also be ongoing on-page and off-page optimisation, with regular reports showing exactly what has already happened and what should be happening next.
- The Knowledge and Skill of Experienced Professionals:
If you were taken to court on false charges, what would you do? Would you, A) try and represent yourself, B) hire the cheapest lawyer you could find or C) hire a lawyer who had the knowledge, skill and experience necessary to win your case? There’s no doubt that option ‘C’ is the preferred choice. The same is true when it comes to investing in SEO for your business. You can try and do it yourself. You can go for the cheapest option. Or you can choose an SEO agency that has the necessary skills, industry experience and technological insight to deliver the best possible outcome for your business.
Why Choose Net Search for Your Business SEO?
When you invest in Net Search SEO services, you’re investing in a company with over ten years of experience in helping Perth businesses achieve their SEO goals.
You’re investing in a team dedicated to clear communication, measurable results and in-house transparency.
And you’re investing in an SEO agency with a proven track record of delivering promised outcomes.