How to Structure an Effective SEO Campaign

How to Structure an Effective SEO Campaign
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Several factors contribute to the difference between successful and unsuccessful campaigns. You can do a few things to ensure you land on the successful part of the equation. Learning how to structure your SEO campaign is just one of those things.

Set Your Goals

Know what your goals are. Are you looking for more traffic? Are you trying to increase conversions? Maybe you want to improve brand awareness or build links to your site. Whatever it is, make sure it’s clearly defined so everyone in your company can understand what needs to be done.

Once you’ve identified your goals, create a strategy for achieving them. What activities will help drive traffic and achieve those goals? This could include link building, content marketing, and social media marketing. Once you know what works best for your business and which channels give the most ROI (return on investment), it will be easier to prioritise them accordingly.

As you think about what you want to get out of your SEO campaign, consider your competition. It’s important to know who you’re competing against when setting your goals. Without this information, you might be creating the wrong goals.

Analyse Your Competition

It’s important to analyse your competition when striving to increase ranking and succeed with your SEO strategies. Analysing your competitors allows you to see what is working for them and how you can use that information to your advantage.

Visit their websites and look at their content. Pay close attention to the keywords they use and the topics they cover. Visit their posts on social media sites to get a good feel for their strategy. 

Look at your competitors with an open eye, hoping to learn something that can help you with your own website. This can also clue you what potential customers are visiting sites for and if your site is set up to assist them appropriately.

Perform Keyword Research

After you’ve checked out the competition, it’s time to create a plan of action based on what you’ve learned from their websites. Create a list of the keywords people are searching for to find businesses like yours online. This list and the keywords you noticed your competition using would help you decide which keywords you focus on during your SEO campaign.

Next, create a list of long-tail keywords that people might use when searching for businesses like yours online. Long-tail keywords are typically longer than short-tail ones. Still, they contain less competitive phrases that allow websites more opportunities to rank higher on search engine results pages (SERPs).

Structure Your Website Logically

Ensure your website is well-designed and user-friendly so searchers will enjoy visiting it whenever they want to learn more about your business or products. In addition to creating keyword-rich content, it needs to be interesting and useful to readers. Writing relevant articles that your audience will enjoy will help you in this area.

Optimise Your Landing Pages

Your landing pages are essential to how your website runs for customers. Make the most of them as they anchor your whole site. With SEO, you can create a more effective landing page that will attract customers, increase sales and boost your website traffic.

The key is to make sure the page is specifically designed for the keyword phrase or topic you want to rank for, which will usually be related to a product or service you offer on your site. For example, if you sell custom t-shirts, your landing page should be about “custom t-shirts” rather than “clothing.” This ensures that when people search for “custom t-shirts,” they find your page and then hopefully click through to buy it from you rather than going elsewhere to shop.

Source Strong Backlinks

It’s important to source strong backlinks. You know it’s a good backlink if it comes from a quality website trusted by search engines and searchers. One way to acquire high-quality backlinks is through content marketing. Content marketing consists of creating and distributing valuable content on your brand’s blog or website, attracting links from other websites.


When approaching SEO it is vital that you first step back and put together a plan on how your are going to structure your SEO campaign.

If you are looking for local Perth SEO specialists, then Net Search is the perfect company for you. We take the time to really understand our client’s business objectives before starting any SEO campaign to ensure that our SEO work aligns perfectly with their business goals.

James Campbell, SEO, Web Design and Web Development Expert

About James

Hey, I’m James Campbell. I’m the owner of Net Search and a Software Engineer with 10+ years experience in SEO and web development. Hopefully you find my content useful! 

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