How to Improve SEO on Shopify

How to Improve SEO on Shopify
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You can take steps to boost the search engine optimisation of your Shopify online store. First things first, double-check that you’re using URLs that have been optimised. Second, make sure that your titles and meta descriptions are optimised. And finally, make sure to modify both the headers and the content of your website to contain any pertinent keywords. We will discuss these tips further below.

How to Optimise Your Shopify Store URLs

There are things you need to know about optimising your store URLs in Shopify, so they perform better and are more accessible to customers.

It’s essential that you optimise your Shopify store URLs because this will make it easier for customers to find what they’re looking for. Do this by ensuring your product pages contain relevant keywords, which will help search engines rank them higher in search results.

For example, let’s say you sell products in your store with the product name “Gold Ring” and the description “Gold ring for women.” The Shopify default URL would be something like Still, you may want to change it to something like, which is much easier to remember since it only contains one keyword, which is gold.

How to Optimise Your Titles and Meta Descriptions

Optimising your titles and meta descriptions is integral to search engine marketing. It’s also one of the most frustrating parts because there is no precise formula for writing great titles and meta descriptions.

The best way to optimise your titles and meta descriptions is to think about what users want when they search for something on Google. When you think about how users will search for your product or service, you can craft a title and description that will appeal to those users and lead them back to your website.


Your title should be something that describes the content of your page accurately and succinctly. Having keywords in your title is also important, but don’t go overboard. You want to make sure it’s readable by humans and search engines. The title tag is one of only two places on a web page where Google can see the entire URL. It’s essential to make sure it reflects the page.

Meta Descriptions:

The meta description tag appears beneath the blue link for search results when someone searches for a phrase related to your site. If someone clicks that link and then goes back to Google looking for more information about what they found on your site, this will show up again at the top of their results list under “Site Info.” This is another important place where you can put keywords without making them look spammy or off-putting; make sure they accurately describe the content.

How to Edit Headers and Content in Shopify

Editing headers and content in Shopify is easy. You can handle this yourself or have your developer do it for you.

Editing Headers in Shopify

In your theme settings, head to the Header section. You can edit the header image, colour, and text in this area. If you need help with this, check out our tutorial on how to change your header image.

Editing Content in Shopify

If you want to edit the content on your homepage, click the ‘Edit Page’ button at the top of your page (or click here). From there, click on ‘Edit’ next to ‘Homepage Content.’ This will open a new window where you can add or remove any content that may appear on your homepage.

How to Optimise Images on Shopify

Optimising images in Shopify is part of a broader process. Understanding your customers and how they shop, browse, and buy is essential.

Here are some critical tips for optimising your product images on Shopify:

1. Use high-quality images that show what you want the customer to see. 

2. Create a consistent style for all your products so that someone can recognise your brand from the images alone. 

3. Don’t use stock photos – take your photographs or hire someone to take them if necessary. 

4. Don’t overcrowd the product with text. 

5. Select relevant backgrounds for your products and make them stand out against other items.


Getting better SEO for your Shopify website can be tricky, but by making a few simple tweaks to your website’s content you can significantly increase your shop’s visibility.

If you’re looking for a Perth SEO expert to help you with SEO for your Shopify website, contact Net Search today. We will go through you Shopify website in detail to determine what needs to be done. Furthermore, we’re Shopify developers so we can make any edits you need as well.

James Campbell, SEO, Web Design and Web Development Expert

About James

Hey, I’m James Campbell. I’m the owner of Net Search and a Software Engineer with 10+ years experience in SEO and web development. Hopefully you find my content useful! 

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At Net Search we work hard for our clients, really hard. Looking to get more traffic to your website? Send us your info and we’ll tell you how!

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