5 Ways to Beat the Google Algorithm

5 Ways to Beat the Google Algorithm
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Staying ahead of the Google algorithm is a goal for many. In order to get ahead, you need to ensure that your website is user-friendly and accessible across all platforms and devices. Another tip is that the content you publish should be correct, helpful, and interesting to the reader. Also important is making the user experience a top priority while still maintaining a clean backlink profile.  

You will, however, need to broaden your approach to digital marketing if you hope to outsmart the competition truly. You can boost the rating of your site on Google by doing a few of the things listed below.  

Ensure Your Site Works on All Devices 

Ensure your site works on all devices. This makes things easier for your users and means that Google will receive more of the right signals about your site. Suppose you have a responsive design, for example. In that case, it will be easier for Google to crawl your pages and index them appropriately. 

Don’t forget to optimise content for mobile devices. This includes making sure that any images on the page are at least 300 pixels wide and don’t use Flash or other heavy plugins that may slow downloading time or cause further issues with mobile browsers. It also means ensuring that videos don’t auto-play when viewed on mobile devices. This can take up valuable bandwidth and cause users’ data plans or other technical issues. 

Make Your Content Accurate, Informative, and Engaging 

Regarding content, Google wants users to quickly find what they are searching for. This means you should write about topics relevant to your target audience and include keywords that people would search for when accessing information about your business or industry. 

It’s essential to make sure your content is engaging as well. People like to share things they like via social media, so getting them to share your content should help drive traffic back to your website and increase rankings. Social media can also help spread awareness about new products or services that you’re offering. 

Prioritise a Great User Experience 

Prioritise a great user experience. Google is paying attention to this as well. If users have a bad experience on your site, they will tell their friends and family about it — and Google will pick up on that too. A great user experience isn’t just about satisfying users; it’s also about satisfying search engine algorithms. Focus on improving your mobile site, which also accounts for more than half of all internet traffic. 

Make sure your site doesn’t lag and all links work for a better user experience. If they wait for content or products to upload or have difficulty finding what they’re looking for, they will get frustrated and look elsewhere. 

Keep a Clean Backlink Profile 

A clean backlink profile is a backlink profile that has been built on high-quality websites that don’t violate Google’s guidelines. When Google looks at your site, they will see that most of your links come from these sites. 

The problem with this is that building a good backlink profile can be challenging. Google has made it harder and harder to build up links on other people’s websites since they don’t want people to use those links to manipulate their search rankings. So, if you wish for your website to rank well, you need to find other ways of getting good links. 

Instead of building links through other people’s websites, why not build them through yours? You can create an email list to send newsletters, blog posts, or anything else to entice users to link back to you. 

Diversify Your Digital Marketing Strategy  

Diversifying your marketing strategy means that you should have more than one approach to promoting your business and its products or services. Pay attention to trending patterns and utilise what works best for you. It’s important to use multiple channels, such as social media platforms like Facebook and Instagram, radio ads or TV commercials, email campaigns, direct mailers, etc., to reach potential customers for your business or brand. 

If you’re looking for a SEO agency in Perth, we’re here to help.

At Net Search we create comprehensive SEO campaigns to help your website get as much exposure as possible. Contact us today for a free SEO audit of your site and a free SEO consultation to discuss your specific needs.

James Campbell, SEO, Web Design and Web Development Expert

About James

Hey, I’m James Campbell. I’m the owner of Net Search and a Software Engineer with 10+ years experience in SEO and web development. Hopefully you find my content useful! 

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